Home / Knowledge / News / Textiles / Showtime Market organiser rebrands association as ITA
Showtime Market organiser rebrands association as ITA
15
Dec '16
Showtime Market organiser ITMA has undergone a total rebranding and is now known as the International Textile Alliance (ITA). The new name and logo reflect the association's updated vision and mission. ITA has been chosen for its ability to communicate the organisation's many benefits beyond the Showtime Market - for which it is most closely known.

ITA’s new, streamlined logo features modern colors, a refreshed design and the organisation’s new tagline: Connections Happen Here. The logos for ITA Showtime Market and ITA Educational Foundation have also been updated to reflect the association’s new direction.

“In recent months we have worked closely with our board and members to hone our mission and define our reason for being. The result of this exploration is our new name: International Textile Alliance. We chose it for its ability to represent our commitment to our members and the industry year-round. Following that model, we have renamed our bi-annual event the ITA Showtime Market, and our education program is now called the ITA Educational Foundation,” said Catherine Morsell, executive director of ITA.

Uniquely positioned at the center of the textile, leather and trimmings industries, ITA is focused on providing resources and opportunities to its membership that promote industry advancement through education, awareness, advocacy and technology.

While the Showtime Market is a key benefit of membership, the organisation provides a variety of leadership, networking and educational opportunities throughout the year. These events are designed to support individual member businesses, as well as advance the industry.

“The association has always been, and continues to be, dedicated to investing in the future of the textile, trimming, and leather industries. We are very excited about our new name and logo, and the opportunities we are creating as the global resource for the textile industry,” said Todd Nifong, president and COO of Al Fresco Functional Fabrics. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search