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Smart Creation Area to be featured at each edition of PV

Dec '19
Pic: Premiere Vision
Pic: Premiere Vision
To meet expectations of brands and suppliers to offer creative & environmentally friendly collections, Première Vision (PV) is adapting its offer at its shows, especially at PV Paris. Starting this February, the Smart Creation Area will now be featured at each edition and will for first time include innovative exhibitors in terms of technological developments.

For the first time, exhibitors presenting eco-responsible materials and services and exhibitors who are experts in fashion technology will gather at one space in hall 3: The Smart Creation Area. This space will now be a permanent feature of the Première Vision Paris show.

Sustainability and technology are two key subjects around which the Première Vision group has been positioning itself for several years now, to support the creative fashion industry as it evolves. As early as 2015, it launched the Smart Creation study and information platform to promote its exhibitors’ responsible approaches and showcase a new generation of values.

This platform can be found online on the Première Vision website, and has long had a dedicated space, the Smart Creation Area, at the September editions of Première Vision Paris. At the same time, the Wearable Lab, launched in 2017 at the February editions, explored innovations driven by the advent of new technologies and digitalisation to promote connected and intelligent fashions.

Merging these two spaces creates a new universe designed to introduce each edition of Première Vision Paris to the eco-responsible and technological innovations that are already industrially developed and ready to be used in the fashions of today and tomorrow. This is a strong and fundamental development to meet the needs of the international fashion sector’s players - industrial exhibitors and fashion and accessory brands.

Within the Smart Creation Area, Première Vision will present the most committed, inspiring and even visionary companies in the sector: 54 exhibitors including 43 featuring responsible products (36 Smart Materials and 7 Smart Services - 1/3 being newcomers) and 11 fashion tech exhibitors (including 3 new ones). 

The Smart Creation Area will host the Mutations exhibit dedicated to the theme of biomimicry. In this immersive experience, visitors will be able to discover and handle artworks in which life and technology are harmoniously intermingled, inspired by the imagination of the creative duos:  Scenocosme and María Castellanos & Alberto Valverde. 

Alongside these works, Première Vision is also renewing its collaboration with MateriO’, a unique and novel monitoring centre specialised in identifying innovative materials. The show will display around 30 selected materials with a high creative potential that are currently only rarely or never used in textile manufacturing.

This responsible-creation approach starts right from the so-called creation phase, as 80 per cent of a product’s environmental impact is determined in its design stage. All the upstream sectors of creative fashion are thus concerned. And because innovative players are also located in other areas of the show, Première Vision Paris will be offering an index of 160 exhibitors identified as having an exemplary responsible approach by the Première Vision teams – the result of in-depth analysis over the last few years.

Première Vision is the global leader in upstream creative-fashion trade shows. From 15 Lyons weavers in the early 1970s to the more than 2,000 exhibitors at Première Vision Paris today, the Première Vision group’s strategy has remained the same: to support the development of the international fashion industry and major market evolutions through its services and 14 events per year, to which has now been added a unique online tool: the Première Vision Marketplace, managed by the company’s subsidiary, Première Vision Digital.

Fibre2Fashion News Desk (PC)

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