Softness prime consideration for carpet buyers: UK survey

29 Nov '17

1 min read

Softness is the prime concern when customers select carpets, a survey by the largest British franchised flooring and bed retailer United Carpets and Beds has found. Over a third of the respondents, when asked about the most important quality in a carpet, cited ‘softness’ as their preferred attribute, an answer that was unanimous across all age groups.

Softness was given more importance by younger age groups, with 41.9 per cent of 18–24 year olds specifying it as their top response.
‘Ease of cleaning’ was considered important by 22.1 per cent of the respondents, making it the second most popular response, while only 20.2 per cent said ‘warmth’ was a crucial factor, a press release from the company said.

The 55-64 age bracket put a high emphasis on cleaning, suggesting that low maintenance is a desirable quality for older buyers.

Aesthetics only interested 12.8 per cent of the respondents, highlighting that comfort and practicality are of higher importance than design to many carpet buyers. Aesthetics appealed most to the 45-54 age group, which is most likely to have more disposable income. (DS)

Fibre2Fashion News Desk – India

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