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Sustainability remains key focus of Interfiliere Shanghai

11
Oct '19
PIc: Eurovet
PIc: Eurovet
Sustainability continued to be focal point of 15th edition of Interfilière Shanghai held on September 26-27 as 53 per cent of exhibitors showcased sustainable solutions. The show had a new area – the Green Village sponsored by Testex, which showcased eco-products & eco-manufacturing processes by a selection of suppliers and 4 Indonesian partner manufacturers.

The 4 Indonesian partner manufacturers selected at the show, are engaged in a Public Private Partnership project initiated by Eurovet, and developed and funded hand in hand with the German Federal Ministry for Economic Cooperation and Development (BMZ).

The 2-day trade fair welcomed 150 exhibitors, representing 15 countries and regions, with wider range of offerings from fibres, fabrics, lace, accessories, embroidery, OEM & ODM, machinery, textile designers, trend agencies to testing and certification institutions. The show registered a gratifying number of visitors increased by 15 per cent. Attendees expressed high level of satisfaction and endorsement for the show, owing to the smooth entrance registration service, diversified offerings by selective exhibiting suppliers, exclusive trend preview and inspiration from the Trend Forum curated by Concepts Paris, as well as a comprehensive event agenda such as keynote conferences and fashion shows.

"This highly anticipated edition celebrated great success. The show was immersed in a very dynamic and business-driven ambience, where we’ve seen booths being fully occupied across 2 days, visitors actively hopping from hall to hall for sourcing and seeking for inspirations. The high contentment and involvement of our industry stakeholders has once again proven Interfilière Shanghai to be the most professional and quality B2B sourcing and networking event of the year in Asia," said Yvette Hu, new managing director, Eurovet Asia, the organiser of Interfilière Shanghai.

Visitors from Mainland China and Hong Kong China continued to top the ranking as the major visiting regions, steadily followed by Japan, South Korea and Taiwan Area China. Thailand moved up one place to 6th whereas United Stated experienced a slight decrease. Notably, Russia, Vietnam and Poland witnessed significant increases. Sri Lanka and India dropped on the ranking. In terms of visitor profiles, close to 50 per cent of the visitors were from brands and the rest comprised of OEM, distributions (buying offices, chain stores, imports & exports etc), design offices, agents and media.

"This is our second time participating at Interfilière Shanghai. During this exhibition, we managed to meet with a lot of different brand designers and garment factories, which is a very ideal platform for entering the China market," said Oliver Lin, Sun Tak Industries Group Limited.

"Eurovet and its events definitely offer a unique and international platform for the development of Chinese brands. Thanks to their efficient and professional services, I am able to source ideal products and connect with quality suppliers. It’s truly a blessing to have Interfilière in this industry, where it always reaches my expectation!” said Yingying Zhou, founder, Atog.

The 6th edition of Interfeel Awards recognised the excellence and innovation of the material and manufacturing specialists present at Interfilière Shanghai, who were rewarded by international experts from the body fashion industry.

The 2nd edition of Young Label Awards rewarded the up-and-coming young designer labels from Asia Pacific. On September 26, the international jury announced the winners of the year. The first place was taken by The Blender (China), secomd place by Yalanka Newlife (China) and third place by Maimia (Japan).

For the very first time, Interfilière Shanghai introduced 'The Essence', a curated area showcasing impressive collections by 5 domestic Chinese brands comprised of Neiwai, Crème, Kuva, Coutoss and Sincere Heart, recognising the promising future of China’s body fashion market and believing in their powerful influences on an international stage.

The 'It's our era' fashion show generated quite a buzz attracting KOLs, bloggers, media, industry players and the general public. Five lingerie brands with various styles: Livarymio, Maimia, Mmuses, Neiwai and You Bras, graced the runway by presenting their latest collections and unique manifestos.

Fibre2Fashion News Desk (PC)


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