However, ASM will continue to design, develop and market its products under the brand name of American Silk Mills thus furthering its legacy as a leader in this field for over 120 years.
Founded in 1896, ASM is amongst the oldest and most established American textile brands which designs, weaves and distributes innovative textiles for the residential, contract, transportation, and specialty markets. These products include innovative indoor/outdoor performance fabrics, fine jacquard textiles, multiple grades and styles of velvets, the highest quality silks, and Sensuede, an eco-friendly synthetic suede noted for its durability, cleanability and long-lasting comfort.
ASM offers strategic fit on its strength of original designs based on American sensibilities, innate understanding of customer markets and a unique product portfolio that include dobby, jacquards, velvets, suedes using variety of fibers like rayon, linen, cotton, polyester, silk and acrylic.
“American Silk Mills offers great synergy to access the American home textiles market using a sound platform of design and development combined with Sutlej’s scale and economics of production in India,” said SK Khandelia, president, STIL, in a press release.
“We are excited to partner with Sutlej Textiles,” said Cynthia Douthit, president of American Silk. “Increased investments in our infrastructure, inventory positions, technology and creative capital will position us to continue as a design leader, allow us to service our customers more efficiently and create and source enduringly beautiful textiles.” (RKS)
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