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Swedish retailer Ikea to introduce pop up stores in India
Dec '16
Swedish home furnishings and furniture retailer Ikea is starting Hej Homes, its pop up store format in those Indian cities, where it plans to open Ikea brand stores and has plans to start 50 outlets by 2025. A typical Hej House store is of between 4,000-7,000 sq feet and also houses a café and is normally started in malls, which have high footfalls.

“The aim of these Hej Stores is to give a slice of the Ikea brand to our customers and we will be unveiling the first store in Hyderabad, where our first Ikea store is also planned to be started,” Ulf Smedberg, country marketing manager, Ikea India told a leading daily.

The Swedish retailer has already started construction of the Hyderabad Ikea store, while the second store is expected to come up in Navi Mumbai, with plans to start 25 Ikea stores in India by 2025, at an investment of around Rs 10,500 crore.

Smedberg also added that the retailer will be introducing catalogues as part of its branding strategies, and will also be launching Ikea stores in Mumbai, Delhi and Bengaluru in the first phase. (AR)

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