Home / Knowledge / News / Textiles / Swedish retailer Ikea to introduce pop up stores in India
Swedish retailer Ikea to introduce pop up stores in India
13
Dec '16
Swedish home furnishings and furniture retailer Ikea is starting Hej Homes, its pop up store format in those Indian cities, where it plans to open Ikea brand stores and has plans to start 50 outlets by 2025. A typical Hej House store is of between 4,000-7,000 sq feet and also houses a café and is normally started in malls, which have high footfalls.

“The aim of these Hej Stores is to give a slice of the Ikea brand to our customers and we will be unveiling the first store in Hyderabad, where our first Ikea store is also planned to be started,” Ulf Smedberg, country marketing manager, Ikea India told a leading daily.

The Swedish retailer has already started construction of the Hyderabad Ikea store, while the second store is expected to come up in Navi Mumbai, with plans to start 25 Ikea stores in India by 2025, at an investment of around Rs 10,500 crore.

Smedberg also added that the retailer will be introducing catalogues as part of its branding strategies, and will also be launching Ikea stores in Mumbai, Delhi and Bengaluru in the first phase. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

US President-elect Joe Biden. Pic: Stratos Brilakis / Shutterstock.com

Textiles | On 27th Nov 2020

Not much change in trade policies anticipated under Biden

US President-elect Joe Biden seems more assuring to the European...

Pic: Shutterstock

Apparel/Garments | On 27th Nov 2020

Bangla RMG units to get loans for COVID safety measures

Bangladeshi garment units will get low-cost funds up to Tk 30 crore...

Pic: Shutterstock

Retail | On 27th Nov 2020

Macy’s Q3 FY20 digital sales grow 27%

Macy’s, a US-based premier omni-channel fashion retailer, reported...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search