Home / Knowledge / News / Textiles / TAF unveils new brand identity for Radianza fibre

TAF unveils new brand identity for Radianza fibre

25
Jun '19
Pic: Thai Acrylic Fibre
Pic: Thai Acrylic Fibre
Thai Acrylic Fibre (TAF) has unveiled a new brand identity for its Radianza fibre. Radianza is a ready-to-use dyed fibre made using gel dyeing technology, which uses limited water, energy, chemicals for the dyeing process, with highly efficient consumption of dyestuff, due to which very less amount of unused dye gets discharged into the effluent.

The new brand logo for Radianza is made up with blue and green colours, blue signifying the water conservation and green signifying the preservation of nature that are the two key attributes that Radianza as a product stand for. The red halos of previous logo are also replaced by blue and green. The additions are two leaves, again in blue and green and a water droplet, thereby completing the key messaging, TAF said in a press release.

Radianza fibre is available in a range of colours and Radianza brand had been associated with being colourful and vibrant. TAF has been promoting the product as a dyed fibre available in many shades and able to develop new colours as per customer’s requirements. However, the benefits of Radianza fibre to the environment got evident once TAF conducted an independent third party ‘Life Cycle Assessment (LCA)’ study of Radianza fibre starting from polymerization to garment disposal. The results were significantly better than other fibres and when compared to conventional dyeing the usage of Radianza fibre showed 20 times less global warming potential, seven times less blue water consumption, and similar results in the eight other parameters related to environment impact.

“The fashion industry and our customers are regularly asking for sustainable solutions. Radianza has been accepted as a preferred substitute for yarn dyeing by many of our customers. There is also a lot of interest by brands and retailers on knowing more about Radianza and understanding how it could contribute positively in their efforts to make their supply chain and products more sustainable. The new brand logo for Radianza is an important step to associate the brand much more strongly with water saving, reduced pollution and overall lesser impact to our environment,” Satyaki Ghosh, CEO acrylic fibre and domestic textiles, Aditya Birla Group said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 8th Aug 2020

Pandemic causes trade decline, dips commodity prices: IMF

Current account surpluses and deficits narrowed modestly in 2019, and ...

Pic: Shutterstock

Textiles | On 8th Aug 2020

Pak ministry working to get textile policy cleared by ECC

Pakistan's commerce ministry is busy trying to get the Textile Policy ...

Pic: Hermès International

Fashion | On 8th Aug 2020

Hermes Int H1 FY20: revenues €2,488 mn; net profit €335 mn

Hermes International SA, a French high fashion luxury goods...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search