Taiwan's TITAS to kick-start virtually from November 1

Organised by the Taiwan Textile Federation (TTF) and under the aegis of the Bureau of Foreign Trade, ministry of economic affairs, the 30-day exhibition is expecting 154 international and domestic exhibitors including big players in the industry such as Far Eastern New Century, Formosa Taffeta, Li Peng, Eclat Textile, New Wide, Zig Sheng, Shinkong Synthetic Fibers, Singtex, Honmyue, Yu Yuang, Acelon C&F, Taiwan Paiho, Everlight Chemical, Nan Pao Resins Chemical, and others to showcase their innovative capacity in this platform to global buyers.

Additionally, prominent R&D institutions, namely Taiwan Textile Research Institute and Material (TTRI) and Chemical Research Laboratories, Industrial Technology Research Institute (ITRI) will also participate in the event. At the same time, various textiles related associations who have supported TITAS are also anticipated to join the fair.

The exhibition focuses on 6 major exhibition areas to highlight the diversity and strengths of textile supply chains. The Exhibitor Hall will feature six categories: fibre and yarn, industrial/home textiles, apparel, trimming and accessories, textile machinery and sewing equipment and other relevant services. Each exhibitor will present their promotional materials, product images, videos and more on the virtual showroom.

The Association and Institute Hall will line up the leading textile related associations and institutes as well as their members. 12 associations will be present in this hall, including Taiwan Man-Made Fiber Industries Association, Taiwan Spinners' Association, Taiwan Weaving Industry Association (TWIA), Taiwan Knitting Industry Association, Taiwan Regional Association of Filament Fabrics Printing Dyeing & Finishing Industries, Taiwan Textile Printing Dyeing & Finishing Industrial Association, Taiwan Towel Industry Association (TTIA), Taiwan Glove Manufacturers Association (TGMA), Taiwan Hat Exporters' Association, Taipei Sewing Machines Association, Taiwan Technical Textiles Association and Southern Taiwan Textile Research Alliance (STTRA). TTIA, TGMA, and TWIA will even build their own 3D virtual showroom to promote their members and their latest products. 

The Trend Zone will take the spotlight on three themes: Functional Applications, Sustainability and Personal Protective Equipment with digital displays aligned according to the themes, buyers can browse through in ease. The theme of Functional Applications will point to end uses such as sports, outdoor and work-from-home products. The theme sustainability will emphasise on how natural materials bring added values to the products as well as processes that are environmentally friendly, such as ecological dyeing and dope-dyeing processes with both sustainable and visually appealing features. The theme personal protective equipment will look at post-pandemic demands in areas of professional, everyday life, and medical apparel.

The Events Zone will host the new product launch and fashion show videos for exhibitors to present their product highlights and advantages in diverse ways. Exhibitors who will present their product videos include Lily Textile, Oshima, Tung Ho, Frontier.Cool, Zig Sheng, Neshin Spinning, San Wu, Far Eastern New Century, Tah Tong, New Pads, Ta King, Ho Yu, Kaulin MFG, New Wide, etc. Furthermore, “Dynamic ? TITAS Virtual” is a runway show presenting innovations by 7 leading companies including Far Eastern New Century, New Wide, Zig Sheng, Eclat, Taiwan Paiho, Singtex and Formosa Taffeta. The show allows buyers to explore fabrics, accessories and actual products up close. It’s another way to boost up visibility for the products.

The Seminars Zone will be a link to access the latest trend and industry insight. 22 exhibitors will present their latest technologies and solutions through pre-recorded or live stream seminars. Participants include Far Eastern New Century, Eclat, New Wide, Taiwan Paiho, Honmyue, TTRI, STTRA, etc. Seminar topics will cover subjects across technologies in textile materials, digital printing, trends in sustainable fabrics, brand digitalisation, functional materials, and applications in smart textiles.  

The Online Meeting Zone will function as a quick access to the exhibitors’ virtual booths which is where the meeting reservation and live chat will take place. It will allow exhibitors and buyers to communicate more efficiently. 

At TITAS Virtual, interactive digital technologies will be introduced by the Industrial Technology Research Institute (ITRI), who will implement the project of 2021 Empirical Research Project on Digital Exhibition Technology, allowing visitors to immerse themselves into the interactive experience offered by this project. TITAS Virtual will integrate all the substantial contents and events into the digital sphere, allowing visitors to have the same experience as they visit TITAS in person. Synergy between global professional media and innovative digital channels will further enhance the visibility of TITAS Virtual.

Fibre2Fashion News Desk (RR)