Home / Knowledge / News / Textiles / Teijin joins Thailand football team's advertising campaign
Teijin joins Thailand football team's advertising campaign
10
Mar '17
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Teijin Polyester (Thailand) Limited (TPL), a Teijin Group subsidiary in Bangkok, Thailand that manufactures and sells polyester fibre, has announced that the company has decided to teamed up with Muangthong United, the Thai footballer club, and Thai national team footballer, Chanathip Songkrasin, in the company’s first corporate advertising campaign.

The new campaign is expected to help raise awareness of the Teijin brand and strengthen TPL’s recruitment of excellent personnel in Thailand, a key hub in Teijin’s global production operations. Advertisements featuring Chanathip on TV, billboards, online, and at employment fairs will run for one year beginning May 1, 2017.

Teijin has been steadily expanding business in Thailand since establishing a local office for polyester fibres sales and import/export in 1966. Thailand is now home to seven Teijin companies and about 1,500 employees. Teijin’s most recent direct investment in Thailand was the opening of a meta-aramid fibre production facility in August 2015.

TPL has been sponsoring the Japan Dream Football Association (JDFA), an organisation that supports the nurture and development of young football players in Southeast Asia, since 2012.

Teijin also supports the All Japan High School Soccer Tournament since 1991. The Teijin Soccer School in Matsuyama, Japan runs with the volunteer assistance of former Matsuyama Factory team members. The company has also established the Teijin Academy Fuji human resources development centre together with the Japan Football Association in 2015.

Teijin develops high-performance polyester fibres for sportswear featuring properties such as moisture absorbency, waterproofing, stretchiness and deodorant and bacteria resistance. Also, Cordley high-grade artificial leather by Teijin features softness, durability, and lightness for sports shoes and balls.

Teijin Frontier, the Teijin Group’s fibre-products converting company, works with Japanese J League football teams GAMBA OSAKA and F.C. Tokyo to collect pet bottles at football stadiums for recycling into team goods based on THINK ECO, one of the company’s highly functional materials and environmental action policy initiatives. (GK)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search