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Teijin joins Thailand football team's advertising campaign
Mar '17
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Left:Tadashi Sakata, President, Teijin Polyester (Thailand) Limited & Chanathip Songkrasin
Teijin Polyester (Thailand) Limited (TPL), a Teijin Group subsidiary in Bangkok, Thailand that manufactures and sells polyester fibre, has announced that the company has decided to teamed up with Muangthong United, the Thai footballer club, and Thai national team footballer, Chanathip Songkrasin, in the company’s first corporate advertising campaign.

The new campaign is expected to help raise awareness of the Teijin brand and strengthen TPL’s recruitment of excellent personnel in Thailand, a key hub in Teijin’s global production operations. Advertisements featuring Chanathip on TV, billboards, online, and at employment fairs will run for one year beginning May 1, 2017.

Teijin has been steadily expanding business in Thailand since establishing a local office for polyester fibres sales and import/export in 1966. Thailand is now home to seven Teijin companies and about 1,500 employees. Teijin’s most recent direct investment in Thailand was the opening of a meta-aramid fibre production facility in August 2015.

TPL has been sponsoring the Japan Dream Football Association (JDFA), an organisation that supports the nurture and development of young football players in Southeast Asia, since 2012.

Teijin also supports the All Japan High School Soccer Tournament since 1991. The Teijin Soccer School in Matsuyama, Japan runs with the volunteer assistance of former Matsuyama Factory team members. The company has also established the Teijin Academy Fuji human resources development centre together with the Japan Football Association in 2015.

Teijin develops high-performance polyester fibres for sportswear featuring properties such as moisture absorbency, waterproofing, stretchiness and deodorant and bacteria resistance. Also, Cordley high-grade artificial leather by Teijin features softness, durability, and lightness for sports shoes and balls.

Teijin Frontier, the Teijin Group’s fibre-products converting company, works with Japanese J League football teams GAMBA OSAKA and F.C. Tokyo to collect pet bottles at football stadiums for recycling into team goods based on THINK ECO, one of the company’s highly functional materials and environmental action policy initiatives. (GK)

Fibre2Fashion News Desk – India

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