Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Textiles / Tengri 'Bright' ambassador for sustainable luxury fibres
Tengri 'Bright' ambassador for sustainable luxury fibres
20
Jan '17
Courtesy: Selfridges
Courtesy: Selfridges
Sustainable knitwear manufacturer Tengri, has been selected as the ‘Bright’ ambassador for sustainable luxury fibres. This is a part of the ‘Bright’ series been launched by Selfridges, British department store chain. The series launched in 2016 is an annual retail platform that focuses on new creative talent and sustainability in fashion.

Tengri is showcasing its signature noble yarns and fabrics in Selfridge’s Material World campaign launched recently. The campaign is a series of consumer engagements to create awareness on sustainability. Tengri is demonstrating its innovation in noble yarns of the Khangai Yak, a species that roams in the remote Khangai Mountains of western Mongolia.

The Material World campaign will continue till March 2017. The campaign will host conversations around developments in sustainable fashion design and retailing, share stories of best future-gazing design and production, while honouring the strengths of traditional textile manufacturing practices in UK and beyond.

An exclusive line of sustainable knitwear has been created for the campaign, including a contemporary Varsity Jacket, and special edition marl beanies and scarves, which will be available at the Selfridges’ department.

“As an innovator in noble yarns and the first brand to manufacture yak fibres here in the UK as a sustainable alternative to cashmere, we are honoured to be invited to take part in this high-profile creative initiative as the ambassador for luxury fibres. We are slowly seeing positive shifts in consumer attitudes to sustainability, but it’s essential for influential retailers to drive the change for good to protect our planet and our future. We’re proud to sit with so many talented brands selected for Material World, and to be spearheading a sustainable fashion revolution,” said Nancy Johnston, Founder of Tengri.

With award-winning environmental credentials, Tengri champions sustainable manufacturing, using prestige noble yak fibres. These are hand-combed from an indigenous breed of yak, which has less impact on biodiversity than non-indigenous and domesticated animal species, such as cashmere goats, introduced and bred for their fibres. Overgrazing of cashmere goats is leaving nearly 90 per cent of Mongolia’s pasture land in danger of desertification. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search