Sustainability is a key attribute sought by today’s consumer, and Australian wool will continue to be promoted for its ‘natural’ advantages of being renewable, recyclable and biodegradable. Improved animal welfare will be also on focus. The Merino ewe will continue to be the cornerstone of the Australian flock, AWI said in a media statement. The harnessing of new technology promises on-farm efficiencies and solutions to longstanding challenges such as wool harvesting and parasite control. People are also a focus of the plan, which envisions a united, cohesive industry that attracts younger generations Oversight of the plan will be provided by Wool 2030 steering group comprising an independent chair, and representatives of national woolgrower and stud breeder organisations and members from all sectors of the wool pipeline.
Fibre2Fashion News Desk (GK)
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