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Top brands likely at Intertextile Pavilion Shenzhen
Jun '17
A number of renowned international and domestic brands, such as DKNY, Embry, FILA, Initial, Nine West Group, and Peacebird will be at display at Intertextile Pavilion Shenzhen being organised during July 6-8, 2017. The show will see a concurrent organisation of 17th China International Fashion Brand Fair and a fashion show in the same venue.

The Intertextile Pavilion Shenzhen is being organised by Messe Frankfurt (HK), the Sub-Council of Textile Industry, the China Textile Information Centre and the Shenzhen Garment Industry Association. The exhibition is expected to witness nearly 700 exhibitors.

“Once again this edition we are putting significant effort into inviting VIP buyers and matching them with our exhibitors, so we know that many key brand buyers will source at the fair again,” said Wendy Wen, senior general manager of Messe Frankfurt (HK).

“Last year the feedback from these buyers, such as Diesel, DKNY, KINJI and Marc O’Polo, was that they are consistently seeking new materials to develop new products throughout the entire year, therefore, they find Intertextile Pavilion Shenzhen increasingly beneficial to them, particularly because of its timing and high quality of products,” Wen said.

As the demand for ladieswear and menswear fabrics in the South China market matches the strengths of Asian suppliers, Intertextile Pavilion Shenzhen is particularly favoured by industry players from the region. The Korea Pavilion, Taiwan Pavilion and the Fine Japan zone will feature their foremost suppliers showcasing a full spectrum of high-quality sourcing options.

Hosting over 30 companies, the Korea Pavilion will showcase a variety of products, such as synthetic fibres, functional woven fabrics, cotton / rayon / nylon / poly mixed woven fabrics, jacquard, embroidery and spandex.

Korea Fashion Textile Association’s (KFTA) Vice Chairman, Mr Young Sang Yoon, and
Daegu Gyeongbuk Textile Industry Association’s (DGIA) director Geong Woo Lee, the two pavilion organisers, shared the potential they see in the South China market. Mr Lee explained:

Daegu Gyeongbuk Textile Industry Association’s (DGIA) director Geong Woo Lee said, “This market boasts more than 3,000 garment factories, and many of them have their own fashion brands. This favourable business environment creates much potential, and we are looking forward to connecting with the fashion brands, trading companies and buying offices from China and Hong Kong in the fair.”

Korea Fashion Textile Association’s (KFTA) vice chairman Young Sang Yoon added: “Shenzhen is a rising market that contains abundant opportunities, and the buyers here are constantly buying new materials. Catering to this demand, many of our exhibitors will offer products that apply the latest fashion trends and functionality.”

The Taiwan Pavilion will have 19 companies, including returning Chung Rung Textile, Lipeng, Royal Maye Chie, FengXu Textile, Sina Textile and Q&S Co Ltd, to exhibit a series of products from raw materials to fabrics. The exhibits will include yarns for special fabric use, lace and embroidery, denim, knitted and functional fabrics.

There would also be Fine Japan zone which will include 10 exhibitors including well-known companies Uni Textile, Sunwell and Stylem presenting an array of quality cotton and man-made fabrics for ladieswear as well as casual wear. (SV)

Fibre2Fashion News Desk – India

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