TRIFED signs MoUs with NIFT, HPMC to support tribal entrepreneurship

26 Feb '25

1 min read

TRIFED signs MoUs with NIFT, HPMC to support tribal entrepreneurship

Pic: TRIBES INDIA/X

Insights

TRIFED has partnered with NIFT and HPMC to transition from a B2C to a B2B approach for tribal marketing.
MoUs were signed to support tribal businesses, focusing on product design, handloom and handicraft development, and enhancing horticulture and forest product processing.
The agreements were signed during the 'Aadi Mahotsav' event in New Delhi.

In a significant move to transcend from B2C to B2B approach for tribal marketing, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the ministry of tribal affairs, has entered into a strategic partnership with NIFT, and HPMC to facilitate tribal businesses. To take it forward, memoranda of understanding (MoUs) were signed in New Delhi, marking a pivotal step in facilitating the implementation of the B2B approach and augmentation of the tribal product market.

The principal objective of the MoU with NIFT is to facilitate the product curation and design development of the handloom and handicraft products of the tribal artisans. The HPMC will assist in augmenting technology and tertiary processing of horticulture and minor forest products.

The MoUs were signed in the presence of managing director of TRIFED Ashish Chatterjee and NIFT director general Tanu Kashyap during the flagship event ‘Aadi Mahotsav’ in New Delhi. The NIFT MoU was signed and exchanged between TRIFED general manager Sandeep Pahalwan and NIFT director head office Gaurav Mishra. The HPMC MoU was signed and exchanged between TRIFED general manager Mamta Sharma and HPMC general manager Sunny Sharma.

Fibre2Fashion News Desk (RR)

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