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UK-based Positive Luxury announces 2020 as Year of Nature

07
Feb '20
Pic: Shutterstock
Pic: Shutterstock
Sustainability platform Positive Luxury recently announced 2020 as the ‘Year of Nature’ in its annual predictions report titled ‘Decoding the Next Decade of Change’. The goal of the report is to answer these questions: how have we changed over the past decade, and what is the luxury industry’s role in protecting the future of the planet for decades to come.

The report looks at how in the coming decade it is more important than ever for the world to collectively protect nature and biodiversity, a press release from the UK-based organisation, which connects luxury brands and people who care about the future through the unique Butterfly Mark, said.

Positive Luxury examines what sustainability will look like in 2020 via case studies, interviews with thought leaders and reflections on what has changed over the course of the previous year.

“Nature and biodiversity are things that brands from all sectors will need to address in their strategies,” co-founder and chief executive officer Diana Verde Nieto said in a statement.

The report reviews some of the legislative changes that have taken place in China during the last few years, and demonstrate how Japanese giant Rakuten is trying to make sustainable consumption the norm.

Fibre2Fashion News Desk (DS)


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