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UK's fashion event Pure London expands content programme
Jan '18
Pure London, UK’s leading trade fashion buying event to be held from February 11 to 13, 2018, has announced the expansion of its highly-regarded content programme with a line-up of over 30 industry experts offering visitors in-depth industry knowledge and smart insight alongside its curated selection of the world’s best manufacturers and brands.

Across the three days, Pure London will deliver a series of seminars, keynote addresses, panel discussions, workshops, trend presentations and one-to-one’s covering hot topics including sustainability, the circular economy, creating powerful online content to grow your business, building an effective Instagram community, buying intelligence, tips for pricing, how to work with influencers, and building your brand. To further enhance the visitor experience and guide buying choice, both the Main Stage and Future Stage will offer inspirational daily catwalk shows and an exclusive WGSN buyer briefing showcasing the key trends for AW18/19.

More than 30 inspiring speakers have been secured across the three days, including a keynote address from author and Cosmopolitan editor-in-chief Farrar Storr. Others joining her on the programme include Alison Lowe and John Williams from the London College of Fashion, Sam Burgess from Social Mouth, Alice Ratcliffe from Appear Here, Shelly Tweed from The Retail Practice, Dessy Tsolova from Utelier, Karolina Barnes from Estila, Stylist Kalee Hewlett, Helen Goodwin at Made You Look!, Andrew Stewart from Rupert Sanderson, and menswear influencers including Mitchell Webb, Ed Lemont, Paul McGregor and Carl Thompson.

The hugely popular Meet the Experts sessions, which launched in July 17, 2017, will again provide visitors with a unique opportunity to have 20-minute face-to-face discussions with many of the above names.

For visitors starting out in the fashion industry, Pure London has introduced its ‘Retailers of the Future’ programme. A specially tailored and completely free programme to help navigate the professional retail landscape and get ahead from the very beginning. As part of the programme, London College of Fashion will take over the Future Stage offering fashion career advice, a menswear styling session, and digital marketing tricks and trends.

The new sourcing and manufacturing section Pure Origin will run its own dedicated content programme discussing innovation, sustainability, fabrics of the future, reshoring, and the impact of Brexit on the fashion supply chain. (GK)

Fibre2Fashion News Desk – India

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