Home / Knowledge / News / Textiles / Unifi unveils new branding & fibre brand at ORSM 2018
Unifi unveils new branding & fibre brand at ORSM 2018
25
Jul '18
Courtesy: Unifi
Courtesy: Unifi
Unifi has launched its new ‘True Innovation Starts in the Fibre’ branding, and the new Profiber brand at the Outdoor Retailer Summer Market (ORSM) 2018, which is being held from July 23 to 26, 2018, in Denver, in booth 1022-LL. Unifi is global textile solutions provider and a leading innovator in manufacturing synthetic and recycled performance fibres.

The new branding highlights Unifi’s commitment to the development of innovative and sustainable performance fibres backed by a flexible, global supply chain. The new Profiber brand provides options to integrate multiple performance Tru-technologies into polyester and nylon yarns that deliver increased fabric comfort, performance and functionality.

As part of the new branding, Unifi has repositioned its performance technologies to be benefit focused making it easier for customers to select the properties that are most important to their consumers.

Unifi’s proprietary Tru-technologies offer a wide range of performance properties such as wicking, thermal comfort, full coverage, bounce, stretch, sun protection and water resistance. Various new Tru-technologies are being featured at the 2018 ORSM.

TruTemp 365 are high-tech fibres for fabric that performs, providing year-round comfort in warm or cool weather. TruDry is a breathable, moisture-wicking fibre technology that helps keep fabrics cool, dry and comfortable. TruCover fibres come with an increased surface area that deliver flexible, lightweight stretch, and coverage without show through. TruFlexx fibres allow fabrics to move freely and stretch without binding or sagging. TruCool performance fibres create fabrics that feel cool to touch. TruTouch fibres, with cotton-like softness, provide a natural touch and feel.

Unifi is also leading the way in sustainable performance with Repreve, the global leader in branded recycled fibre. Through its proprietary U TRUST verification programme, Repreve is one of the most trusted and certified earth-friendly fibres in the world. High-quality, recycled yarns are made from 100 per cent recycled materials, including post-consumer plastic bottles, pre-consumer waste or a hybrid blend of both. Products made with Repreve also help conserve energy and natural resources.

The Repreve #TurnItGreen national mobile tour is also on-site at the ORSM event at booth 54143-UL, where attendees have the opportunity to experience first-hand how recycled bottles are transformed into performance fibres. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: UBC

Apparel/Garments | On 25th May 2020

Canadian researchers develop biodegradable medical mask

Researchers in the BioProducts Institute at the University of British ...

Pic: Shutterstock

Apparel/Garments | On 25th May 2020

Sri Lanka’s BOI to set up garment park in Eravur

Sri Lanka’s Board of Investment (BOI) will set up a garment park in...

Pic: Shutterstock

Retail | On 25th May 2020

Reitmans seeks bankruptcy protection in Canada

Reitmans (Canada) Ltd. recently filed for bankruptcy protection after ...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search