Home / Knowledge / News / Textiles / US parents prefer cotton back-to-school apparel for wards
US parents prefer cotton back-to-school apparel for wards
26
Jul '18
US parents prefer cotton back-to-school apparel for wards
With summer in the rearview in the United States, parents prefer cotton fibre for their children's back-to-school apparel, says a recent survey. It was seen that the majority of parents (85%) preferred their children to be dressed in cotton, and a majority (53%) said that they usually or always checked the garment label to ensure clothes are made of cotton.

Parents should also know that, both students and adults can get a better night's sleep on cotton sheets and in cotton sleepwear, said the Cotton Incorporated Lifestyle Monitor Survey.

This year, back-to-school clothing shoppers plan to spend about $277 per person, according to the survey. Performance is of key interest to parents, who want quality clothing that is durable. Nearly two-thirds of back-to-school clothing shoppers said they would be willing to pay more for their child/children's clothing offering 72 per cent shrink resistance, 70 per cent stain resistance, 68 per cent fade resistance, 64 per cent odour resistance and 64 per cent durability with performance technologies, compared to clothing without those features.

"There are a lot of reasons why cotton is a comfortable choice for back-to-school wardrobes," says Dr Mikhail Varshavski who has partnered with Cotton Incorporated to raise awareness about the benefits of cotton for sleep and personal health.

"Cotton fabrics have unique characteristics such as breathability and a more rapid release of bacteria in a laundry load, compared to synthetics. Some synthetics can actually encourage the growth of bacteria, which can create health issues and smell unpleasant," explained Varshavski.

Dr Varshavski points out that cotton can also contribute to a good night's sleep. "Studies have demonstrated that the breathability of cotton sheets and sleepwear keep the body comfortable, which leads to uninterrupted sleep. A good night's sleep can do a lot for mental focus and general good health." (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search