US' Standard Fiber signs agreement with Weaveright Technology

Developed by home textile veteran, Matthew Dalton, who was challenged by QVC to reinvent the towel in 2018, Weaveright Technology is a patented weaving process that unites 100 per cent cotton loops with performance fibres in the ground of the towel.  This innovative technique enhances absorbency, accelerates drying time, and provides an additional level of durability. The fast-drying time inhibits the growth of bacteria, therefore towels made with this proprietary weaving technology are inherently anti-microbial and eco-friendly, Standard Fiber said in a media statement

“With our new weaving technology, we really do feel we met the challenge of reinventing the towel. We are excited about our partnership with Standard Fiber who lead in delivering quality and innovation in the bedding and bath category,” Dalton said.

“We are delighted that Weaveright has granted us the exclusive license of its truly ground-breaking technology. Aligning with this patented technology will bring our retail and hospitality partners many benefits consumers are looking for today – a compelling blend of performance and luxury, grounded in our sustainovation philosophy,” Chad Altbaier, CCO, Standard Fiber, said in a statement.

Fibre2Fashion News Desk (GK)