Varvaressos' Supreme Green Cotton a hit among consumers

07 Apr '20

2 min read

Pic: Varvaressos

The Supreme Green Cotton (SGC) by Varvaressos is a hit among leading European producers. A pioneering satellite-powered drip irrigation system, Made in Europe, and a set of influential eco-certifications that grant 100 per cent traceable products and attest corporate responsibility are the innovations behind the premium quality collection by Varvaressos.

Water usage is one of the pressing issues in cotton production. Varvaressos uses Israeli ultimate technologies and expertise in water management and has customised a sustainable technology that allows reducing water consumption up to 40 per cent. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to meteorological stations in selected cotton fields and the IoT – Internet of Things system, farmers can monitor the fields in real time and take action to ensure plants to flourish healthily and achieve higher yield in a sustainable way. Another critical issue of cotton production is GMO. All the farmers and producers are carefully selected to guarantee the highest GMO-free quality as well as the most sustainable standards in line with EU strict regulations.

For four generations, Varvaressos has taken care of its territory, meeting the economic needs and increasing the productivity of local farmers and business. Indeed, the whole supply chain is located within 200 kilometres by the company. To prove such commitment, the company has equipped the SGC collection with a QR code providing detailed information about all the production phases, making the products 100 per cent traceable, according to Varvaressos.

The collection’s superior quality is guaranteed by influential certifications such as the Made In Green by Oeko-Tex which attests the transparency and traceability. The company has also obtained the STeP by Oeko-Tex, Sustainable Textile Production, certification for environmentally friendly and socially responsible production facilities along the textile chain, ISO 9001 and ISO 14001. The aim of STeP by Oeko-Tex is to constantly improve production conditions, health and safety in all business areas.

“After the big success of our first launch of SGC, we are proud to be back again with our textile developments thought by leading European producers. Indeed, SGC is now officially ready to enter the market meeting the requirements for high-end garments, thanks to excellent uniformity, superior strength, contamination-free and long-staple eco-fibres. We are working now for other new special projects and new developments on the market,” Argirios Sarridis, managing director of Varvaressos said.

Fibre2Fashion News Desk (GK)

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