Vicunha well-positioned for new season

10 May '17

2 min read

Vicunha Textil, Brazilian denim specialist which exhibited at the Kingpins fair in Amsterdam and Denim Première Vision in Paris, is well positioned for the new autumn/winter 2018/19 season with a product range, specially focused on the European market. The company is now all set to participate in Bangladesh Denim Expo during May 17-18, 2017 in Dhaka.

According to Thomas Dislich, managing director of Vicunha Textil for Europe and Asia, in spite of a visibly smaller audience at Denim Première Vision, the company is drawing a positive conclusion and sees itself as being well positioned for the new season.

"We did welcome good-quality international visitors to our Vicunha stand at Denim Première Vision from countries such as Brazil, France, Great Britain, Italy, Morocco and Tunisia. Less visitors in Paris? Yes definitely, but still we had quite a few good meetings on our stand to make the effort worthwhile. While the topic of sustainability is firmly embedded in our company's DNA, there is also a very high demand for it from the denim market itself."

Mainly the innovative high-tech items were met with great interest at the event. "We were therefore delighted to be invited by Denim PV to take part in the 'Innovation Trail', in which we were able to showcase our high-tech and high-performance fabrics with antibacterial, moisture-absorbing and temperature-regulating properties in an iPad presentation" Dislich said.

"We really hit the nail on the head with the range we had on show, which included Vintage Authenticity, the Authentic High Ridges, our heavyweight denims, high-stretch items and luxury fabrics," Dislich said.

Another highlight during Denim PV was the company's newly launched collaboration with British sunglasses manufacturer Mosevic. The frames of the glasses are made from resin-bonded layers of 100 per cent denim. "For our second edition, we have opted for a collection made of Vicunha's 'Ever Black' fabric and it's incredibly cool and stylish!" (SV)

Fibre2Fashion News Desk – India

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