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This momentum aligns with a broader shift in global fashion, where sustainability is driving renewed demand for Merino wool across premium, performance, and everyday apparel.
Known for its softness, breathability, and biodegradability, the fibre is increasingly favoured for its natural, traceable, and ethically sourced qualities, particularly among Gen Z and millennial consumers.
for your first 30 days then pay $19 per month
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
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