Wise Protec launches face masks that destroy coronavirus

06 Oct '20

3 min read

Pic: Wise Protec

European fabric expert, Wise Protec, has launched the new washable and reusable face masks that is proven to destroy the killer virus and prevent the spread of COVID-19. Since the first product it designed, the antiviral mask, the innovation company, Wise Protec, has already been able to develop a wide range of protective clothing for the modern user.

Each mask actively destroys 99.9 per cent of the COVID-19 virus after a few minutes of contact. The mask also effectively self-sterilises after an hour and the active antiviral agent is so strongly bonded to the mask’s fabric that it remains effective for up to 50 domestic washes. The antimicrobial fabric created by Wise Protec has been scientifically proven to destroy COVID-19 on contact, having passed a number of controlled antiviral tests at one of the first labs in Europe to have that capability, IMM (Molecular Medicine Institute, Lisbon). The antimicrobial formula used to treat the masks’ fabric is certified as skin safe and does not include heavy metals, such as silver or zink, which are often used in antimicrobial fabrics and which have unproven effects on the human respiratory system, according to a press release by Wise Protec.

Wise Protec’s long lasting, positively charged antimicrobial coating attracts negatively charged virus and bacteria. On contact with the treated surface, COVID-19’s protective membrane ruptures, destroying the virus. This action can be visualised as like detergent bubbles popping on contact with a hard surface. Because the coating works physically, it is not eroded by chemical reaction with microbes and so lasts longer.

Variations in the masks’ inner layer, offer additional benefits: skin repair and moisturiser, CBD for calming and wellbeing, eucalyptus and echinacea to relieve breathing problems and allergies as well as sun protection. These enhanced benefits are paving the way for people everywhere to adapt to the new norm of wearing a face mask.

“In the early days of the pandemic we witnessed terrible photos of doctors around the globe with severe skin injuries due to the continuous wear of disposable masks. This triggered the idea that masks shouldn’t be something uncomfortable, but rather a comfortable accessory to wear. Therefore, we have designed a variety of masks with hidden benefits to appeal to a wide variety of consumers, each with the promise to kill COVID-19. In these uncertain times we want every wearer to feel safe and confident when purchasing a Wise Protec product and believe that the additional benefits will help normalise mask wearing and aid each individual’s personal wellbeing,” Wise Protec founder and CEO Jorge Machado said.

Fibre2Fashion News Desk (GK)

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