Woolmark debuting Wool Lab S/S'17 at Milano Unica

10 Feb '16

3 min read

The Woolmark Company will present its latest seasonal guide, The Wool Lab Spring/Summer 2017, at Milano Unica being held from February 9-11, 2016.

“The Woolmark Company stall will be at Idea Biella, Pavilion 3 Central Area Aisle F and Modain, Pavilion 4 Aisle D/E,” a press release from the Aussie wool marketing company said.

The Wool Lab dedicates four out of six themes to a style that is suitable for both womenswear and menswear, demonstrating that wool fabrics continue to become popular outside of traditional men's tailoring.

“The Woolmark Company enriches its service presenting a new sourcing tool completely dedicated to sport in all its forms, emphasising the fibre's benefits and unique technical performances,” it added.

The Wool Lab Sport highlights a selection of fabrics and yarns produced for sportswear, suitable for all seasons, presented in two distinct moods; Sport Active and Sport Stylish.

Milano Unica will be the stage to present the latest edition of The Wool Lab Preview AW17/18 and it will also be available to buy at Milano Unica.

The Magazine is a printed version of The Wool Lab Preview containing images of fabrics aligned to the season's macro themes.

The Wool Lab Preview Magazine is released in line with The Wool Lab Preview and is available to buy at the world's most important bookstores as well as online.

The Wool Lab is created by Woolmark in collaboration with the most innovative and quality-oriented spinners and weavers from across the world.

Each season, more and more fashion professionals look forward to seeing the latest edition of The Wool Lab as it offers the chance to explore a concrete sourcing guide for the best fabrics and yarns in the world.

The Woolmark Company through its extensive network of relationships spanning the textile and fashion industries; highlights Australian wool's position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark logo is one of the worlds' most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers. (AR)

Fibre2Fashion News Desk – India

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