Indian leading footwear brand, Neeman’s, has announced that it has partnered with the Woolmark Company, the global authority on wool and a subsidiary of Australian Wool Innovation, to launch a range of shoes made from 100 per cent Merino wool. Neeman’s is India’s first footwear brand to use the natural, renewable, and biodegradable fibre in its shoes.
The eco-conscious company, which is leading a culture of sustainability and comfort in the footwear space in India, will showcase its timelessly attractive range of men’s shoes in unique experiential zones on October 25, 2018, according to a Woolmark press release.
The shoes, conceptualised in America and designed in London, are made from the finest Merino wool from Australia, with the insoles made from plant-based castor bean oil and recycled rubber, which promises to offer the best comfort through all seasons in India. The collection will be unveiled at a live un-boxing event in Delhi to reveal sock-free, odour resistant, flexible, and lightweight shoes that inherit all the eco-credentials of Merino wool.
“Neeman’s has created a path-breaking collection of shoes by using Merino wool from Australia, which is superfine and lightweight, moisture-wicking and breathable, naturally odour resistant and keeps skin cool and dry even in extreme temperatures. We are focused on bringing truly comfortable footwear that looks good, feels good, and is good for the planet. Today, when the whole world is talking of organic and natural resources, we decided to take undervalued ‘comfort’ for wearers to the heart of the shoe industry and follow nature’s path of environmental sustainability using natural fibres along with recycled and renewable materials,” Neeman’s founder Taran Chhabra said.
“Traditionally, wool has been sought as a product for winter because it’s bulky, heavy on the skin. Neeman’s is breaking this myth by using Australian Merino wool, which is superfine, eco-friendly and lightweight,” Amar Preet, co-founder/director (operations), Neeman’s said.
“The Woolmark Company is looking at innovative ways to showcase the versatility of the Merino wool fibre and this collaboration with Neeman’s allows us to do exactly that. Merino wool is the world’s most revolutionary natural fibre, that’s trans-seasonal, breathable and has a variety of eco-credentials, making it the perfect addition to your wardrobe be it in the form of luxury apparel or innovative. We cannot wait for consumers try them and experience the natural benefits and versatility of Merino wool,” Ajay Pradhan, marketing manager, The Woolmark Company, India said. (GK)
Fibre2Fashion News Desk – India