Woolmark unveils Wool Lab's new edition at Pitti Uomo

11 Jan '17

1 min read

Courtesy: The Woolmark Company

The Woolmark Company has unveiled the latest edition of The Wool Lab Spring/Summer 2018 at Pitti Uomo to inspire and connect designers with the world’s best commercially available wool fabric and yarn manufacturers. Woolmark is showcasing its products at stand F/1 in the Central Building at the event in Italy that started on January 10 and ends on January 13.

The Wool Lab Spring/Summer 2018 edition is presenting six fashion-oriented themes, two entirely dedicated to the sports and outdoor industry, highlighting the technical benefits of the natural fibre. The Wool Lab will also include fabrics and yarns dedicated to wool denim.

The Wool Lab is an inspiration sourcing guide available to view for designers and brands. It has been created in collaboration with the most innovative and quality-oriented spinners and weavers from across the world, said the company.

People visiting the Woolmark stand at Pitti Uomo are also being treated to a virtual trip to Australia, with virtual reality headsets transporting them to a wool-growing property to discover the origins of merino wool and its natural environment. Visitors can witness the magic before the fibre is spun into yarn or woven into fabric. (KD)

Fibre2Fashion News Desk – India

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