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Wrangler joins Cotton LEADS programme as new member
May '18
Courtesy: Cotton Leads
Courtesy: Cotton Leads
Wrangler, global denim manufacturer, has joined Cotton LEADS programme as a new member, in view of its commitment to promoting soil health practises as a foundation for improving sustainability in the industry. Wrangler joins more than 540 programme partners supporting continual improvement by cotton growers in the United States and Australia.

Wrangler launched its sustainable cotton programme in 2017 and aims to double its use of cotton acquired through the programme by 2019. Most recently, the brand published ‘Seeding Soil’s Potential’. This overview of 45 scientific reports definitively concludes that the practices of conservation tillage, cover crops and crop rotation result in greater crop resiliency and productivity, among a host of other benefits to the grower and the land.

Wrangler sustainability director Roian Atwood said, “Joining Cotton LEADS is an important step in building Wrangler’s programme for sustainable US cotton. Cotton LEADS has deep research on productivity within the industry, and we’re particularly interested in the programme’s attention to soil health.”

The National Cotton Council of America and Cotton Incorporated, founding members of Cotton LEADS, advised in the development of industrywide goals for 2025 to maintain or improve US cotton productivity levels, while decreasing soil loss by 50 per cent and increasing soil carbon by 30 per cent. Other goals include decreasing land use by 13 per cent, decreasing greenhouse gas emissions by 39 per cent, decreasing energy inputs by 15 per cent, and increasing water efficiency by 18 per cent.

Kater Hake, vice president for agricultural and environmental research at Cotton Incorporated said, “Measurement and science are the fundamental elements of the continual improvement efforts of the Cotton LEADS programme. We want to help cotton growers evaluate and measure the conservation needs and benefits of their agricultural lands. Wrangler shares this goal, and the brand’s strong reputation among growers will undoubtedly help in raising awareness for this important work.” (GK)

Fibre2Fashion News Desk – India

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