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Zalora launches sustainable collection with Tencel fibres

24
Jul '20
Pic: Zalora
Pic: Zalora
Zalora, a Singapore-based online fashion destination, announced that the company has launched its first collection from sustainable materials under the Zalora Basics label, in collaboration with Tencel fibres. The capsule is made up of stylish classics with an updated twist, and aims to encourage customers to shop fashion more consciously.
 
Zalora Basics’ Tencel fibres collection offers 44 styles, including tops, bottoms, dresses, jumpsuits, a hijab and a turban. Tencel fibres originate from the renewable raw material wood, and are certified compostable and biodegradable, thus able to fully revert back to nature. Tencel Lyocell fibres have a commendable reputation for their responsible sourcing of raw material from sustainably managed forests, and their closed-loop production process which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact.
 
“Southeast Asia’s fashion ecosystem is now growing rapidly thanks to the rise of digital technology and e-commerce platforms. Moreover, we’re also starting to see a rising trend in sustainable fashion products. We are thrilled to have partnered with a vibrant and dazzling brand like Zalora. Together, we can pave the way to a greener future of fashion industry, and embracing the opportunity to fulfil consumers’ demand, who have been longing for fashion item that is good for them and the Earth, too,” Mariam Tania, marketing and branding manager for Lenzing Group, Southeast Asia and Oceania, said in a press release. Lenzing Group is the producer of Tencel fibres.
 
“At Zalora we are committed to promote sustainability in the region and to shape a sustainable fashion ecosystem. As part of our sustainability strategy, we strive to offer our customers a large choice of sustainable fashion, beginning with our Zalora Basics label. This collection made with Tenceltm fibres is the first step for our own in house labels to make sustainable fashion accessible to our customers, in hopes of educating and inspiring more conscious fashion consumption,” Giulio Xiloyannis, Zalora’s chief commercial officer, said.
 
The Zalora Basics capsule collection with Tencel fibre assures consumers that their fashion choices have lower impacts on the environment. Tencel fibre is gentle on skin, breathable, retains colour, and manages moisture to repel unfavourable bacterial growth. Comprising both Lyocell and Modal, Tencel fibre boasts comfort in softness and luster, while flattering figures with its silky drape silhouette. 
 
Zalora recently announced its sustainability strategy, and intends in 2020 through 2025 to inspire consumers to make sustainable fashion choices while driving a circular fashion movement in the region. Zalora’s commitment to shaping a sustainable fashion ecosystem includes minimising the environmental impact and encouraging social and environmental improvement in the supply chain through ethical sourcing. The Zalora Basics Tencel fibres collection delivers the promise of an annual capsule made of sustainable materials within the private label, with consequent efforts to follow as part of our commitment to continuously increase the use of sustainable materials in our products.

Fibre2Fashion News Desk (JL)


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