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Pantone Color of Year 2021: Ultimate Gray & Illuminating

10
Dec '20
Pic: Pantone LLC
Pic: Pantone LLC
Pantone, the global colour authority and provider of professional colour language standards and digital solutions for the design community, today announced PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating, as the Pantone Color of the Year selection for 2021, conveying a message of strength and hopefulness that is both enduring and uplifting.

PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating are two independent colours that come together to create an aspirational colour pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.

"As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colours of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience," Pantone said while making the announcement.

“The selection of two independent colours highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one colour or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.”

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” said Laurie Pressman, vice president of the Pantone Color Institute. “As society continues to recognise colour as a critical form of communication, and a way to symbolise thoughts and ideas, many designers and brands are embracing the language of colour to engage and connect.”

Usage

A marriage of strength and optimism, Ultimate Gray and Illuminating do not have to be used in equal proportions, either colour can take precedence whether for apparel, beauty, home furnishings, product design or packaging.   

Ultimate Gray and Illuminating in apparel and fashion accessories

Illuminating punctuated by a touch of Ultimate Gray conveys a message of sunshine and strength. Enduring Ultimate Gray provides a great bouncing off point with Illuminating bringing in some brightness by way of a scarf, footwear, handbag, shawl, tops. With its energetic presence the marriage of Ultimate Gray and Illuminating are a great combination for activewear. The high visibility contrast of Illuminating and Ultimate Gray adds to its appeal for outerwear.

Ultimate Gray and Illuminating in beauty

A mix of warm and cool tones, combining Ultimate Gray and Illuminating in hair or nail makes a dramatic statement. Illuminating sparkles and shimmers when paired with Ultimate Gray in eye make-up.

Ultimate Gray and Illuminating in home decor

Ultimate Gray and Illuminating are a great combination to set the mood in any room in the home adding a dose of sunshine and positivity. Juxtaposing Illuminating with Ultimate Gray in table linens, sheeting and home accessories including pillows and tabletop infuses vitality and liveliness. Painting a front door in bright yellow Illuminating conveys a warm and welcoming message when supported by solid and dependable Ultimate Gray in the exterior finishes. The ideal combination for any office whether in the home or in a commercial space with Ultimate Gray providing the firm foundation for Illuminating, a vibrant yellow that heightens awareness and enhances intuition, lighting the way to the intellectual curiosity, originality, and resourcefulness of an open mind. 

Ultimate Gray and Illuminating in packaging and multi-media design

Pairing Illuminating, the colour of highest visibility and reflectivity with resilient Ultimate Gray produces a visually noticeable message no matter where it appears. The coupling of friendly Illuminating with quietly assuring Ultimate Gray infuses a message of vitality into a firm foundation of reliability, wisdom and experience for packaging and multi-media design. 

Ultimate Gray and Illuminating for design

Ultimate Gray and Illuminating are paired with versatile hues in a series of five palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital colour platform. Pantone Connect is available on mobile app and web, and as an extension app for Adobe Creative Cloud to make capturing, curating, and designing with Pantone Color easy and accessible. A featured Color of the Year page has all relevant colour information for using Ultimate Gray and Illuminating across various physical and digital design media.

About the Pantone Color of the Year

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 22 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The colour selected as the Pantone Color of the Year 2021 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognised colour standards system for fashion, textile, home, and interior design. Click here to learn about past selections of the Color of the Year.

Behind-the-scenes look into the Color of the Year 2021

Want to learn more about the new leading colour and how it will translate into fashion, beauty, home interiors, and the world of design. Join Leatrice Eiseman, executive director of the Pantone Color Institute, on Friday, December 11, 2020, from 8.30 a.m. to 10.00 a.m. (India time) by registering here. Those attending the webinar would also get an inside glimpse into the decision-making process that goes into selecting the Pantone Color of the Year.

Fibre2Fashion News Desk (RKS)


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