Sorona unveils new brand website and customer portal

25 Feb '21

2 min read

Pic: Sorona

Sorona has unveiled its new website including refreshed iconography and photography in celebration of its Common Thread Fabric Certification programme and apparel sub-brands—Agile, Aura, Luxe, Profile, Revive. The website also includes customer portal where partners can access brand assets showcasing their commitment to using the sustainably-made fibre.

Inspired by the plant-based element of Sorona polymer, the new sub-brand iconography borrows from nature utilising hyper-detailed images of various flora that emulate the performance capabilities of Sorona in fabrics. Visitors to the website may also notice fashion forward, apparel-in-action shots, too, captured by award-winning photographer Stan Musilek.

The refreshed Sorona website is the result of a collaboration between Addis, an integrated creative partner for progressive brands such as MightyLeaf and Kashi; OneMagnify performance marketing company specialising in strategic digital, brand, and customer experience communications; and TYPOConsult, a Copenhagen-based, full-service web consultancy company.

“We are so excited to launch our new website, which signals the natural evolution of our brand messaging and vision. We believe in transparency and traceability throughout the value chain and celebrating the sub-brands through this innovative creative execution felt like an exciting next step,” Alexa Raab, global brand and communications leader at Sorona, said in a press release.

In addition to the new iconography and sub-brand pages, the site also has dedicated sections for Sorona faux fur, Sorona for carpets, and a customer portal.

Now in its 21st year, Sorona is the revolutionary 37 per cent bio-based polymer, offering spinners, mills, and brands a high-quality, eco-efficient fibre that adds softness, durability, and stretch to fabrics without sacrificing performance. Sorona is used in various apparel applications including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, faux fur, and can also be found in Mohawk SmartStrand carpet.

When used as an alternative to nylon 6, Sorona is created using 30 per cent less energy and releasing 63 per cent fewer greenhouse gas emissions. When compared to the production of nylon 6,6, Sorona uses 40 per cent less energy and releases 56 per cent fewer greenhouse gas emissions.

Sorona is a USDA certified bio-based product with an Oeko-Tex Standard 100 Certification.

Fibre2Fashion News Desk (JL)

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