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Thailand retailer HomePro launches face masks with TAF's Amicor fibre

20 Aug '21
3 min read
Pic: Thai Acrylic Fibre
Pic: Thai Acrylic Fibre

Thailand based home improvement retailer HomePro has launched a new range of disposable anti-microbial face masks made with Thai Acrylic Fibre's, a part of Aditya Birla Group, specialty anti-microbial Amicor fibre. The face masks are launched under the brand Dexzo and are available in both the brick-and-mortar and e-commerce platforms of HomePro.
 
HomePro is one of the largest retailers in Thailand selling goods and providing complete range of services related to construction, addition, refurbishment, renovation, home makeover, improvement of buildings, houses and residential places. Amicor is an anti-microbial fibre from Thai Acrylic Fibre which is specially engineered by incorporating additives into the core of the fibre. The fibre has shown its effectiveness against bacteria, fungi and lately against viruses. Fabrics with Amicor fibre have shown high level of efficacy against SARS-Cov-2 (Covid-19) virus, tested as per ISO 18184:2019 test standards with a kill rate of 99 per cent of the viruses in just 15 seconds.
 
“HomePro always believe in coming up with products with high utility value for our customers. In this pandemic, customers are looking for a reliable face mask that they can use over and over again and Amicor is a perfect fit in this. The face masks with Amicor under Dexzen brand are available in our stores as well as online,” Ittaporn Srisukwattana, senior vice president – design & product development at HomePro, said in a press release.
 
“We are very excited about this new range of face masks for HomePro. Amicor has been one of the most desirable fibres when it comes to hygienic products and has been one of the more preferred fibres when it comes to anti-microbial function. With HomePro, these products will be made available to a much larger number of people who can use these face masks for a much longer duration without worrying about reducing the effectiveness of the anti-microbial function,” Tuhin Kulshreshtha, head of marketing, value added products at TAF said.
 
Amicor fibre provides very high durability and efficacy of upto 100 washes making it one of the few technologies that can provide permanent anti-microbial functionality. The fabric for these face masks has been developed by Bulliontex Co Ltd. 
 
“We have been associated with TAF for a long time and have been using their technologies to develop innovative products for our customers. With the Covid-19 pandemic, all our customers are looking at effective and proven solutions and therefore we have developed a range of products with Amicor for them. The impressive test results of Amicor fibre given us and our customers a lot of confidence to explore various end-uses, which we have already taken up,” Thaveechai Sirikulthada (Dev), director of Bulliontex, said in the release.

Fibre2Fashion News Desk (JL)

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