Visitor attendance up 6% at Pitti Immagine

The final attendance figures have registered a total of 4,000 buyers (with an increase of nearly 6% compared to the 3,700 buyers registered at the January 2013 edition), with foreign markets leading the way (+12% for an estimated 1,700 buyers from abroad), accompanied by a small but reassuring increase in the number of Italian buyers.

Among the foreign markets, the best performances are those of France, Spain, Switzerland, Holland, Turkey, Russia, and China, which are all steadily on the rise. The results for the emerging market of South Korea, which has tripled its number of participants, are also very interesting.

In terms of international buyers, the 15 Countries that confirm their leading role are: Germany (250 buyers), followed by Great Britain (231 buyers), France (168), Spain (109), the United States (100), Switzerland (93), Turkey (90), Japan (62), Russia (53), South Korea (39), China (32), Belgium (31), Hong Kong (30).

“This edition of Pitti Filati is characterized by positivity”, comments Raffaello Napoleone, CEO of Pitti Immagine. “There was a general feeling of satisfaction among the stands: the exhibitors presented beautiful collections, and we saw lots of creativity, experimentation, and innovative fashion content.

"Once again, foreign participants are proving to be the driving force behind the Italian fashion system, on all levels and for all segments, with increases not only in terms of numbers, but also in terms of quality. And, I must emphasize that Pitti Filati, too, is sending clear signals of recovery on the Italian market, and a market reversal already seems to be taking place”.

Expressions of satisfaction and appreciation over the three days of this trade show extended to PLAY, the new Spazio Ricerca, presented under the artistic direction of Angelo Figus and Nicola Miller, which launched inputs and themes for the 2015 spring-summer collections.

There was also extremely positive feedback for the second edition of KnitClub, the new area dedicated to a special selection of the best Italian knitting mills that presented twelve exhibitors - double the number from the pilot edition - thereby increasing the number of possible business opportunities and encounters among members of the trade, with the goal of creating a close-knit production chain, and offering increasingly broader and better service to buyers and fashion designers alike.

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