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'True Fit's full suite personalises style, fit & size'

Aug '18
Courtesy: True Fit
Courtesy: True Fit
True Fit, an intelligent data platform for apparel and footwear, has a differentiated and highly connected data set that is the backbone of the entire suite of personalisation solutions. With this data set, True Fit powers a full suite of personalisation capabilities that can personalise style, fit, and size for every user at every point of their journey.

“Details matter when it comes to fashion, and thus, True Fit organised the largest connected data set for apparel and footwear in the world, mapping the relationship and rich attributes for over 11,000 brands, 400 million consumers, and 60 million registered users via $100 billion transactions across its network. True Fit's core capabilities around discovery and confidence help users find clothes and shoes they'll both love and keep,” said Romney Evans, co-founder, True Fit, while speaking to Fibre2Fashion.

True Fit easily integrates with any platform and system. Its technology provides size and fit recommendations for men, women and children. The platform is designed to work for all size systems available at the retailers that have integrated it, he added.

When asked about the users of the platform, Evans said, “True Fit currently has more than 60 million registered users around the world, and that number continues to grow. Our network of users represents the largest universal cohort of digital apparel and footwear shoppers across major retailers and brands.”

True Fit's technology empowers consumers to shop more confidently and find the right styles when shopping online, he concluded. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India

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