;
Home / Knowledge / News / Information Technology / 3DLook releases 3D generation to improve e-shopping

3DLook releases 3D generation to improve e-shopping

24
Oct '18
Courtesy: 3DLook
Courtesy: 3DLook
3DLook, a pioneer of mobile body scanning technology for the global apparel industry, has announced the release of a massively improved 3D body model generation, SAIA 3D V2.0 to enhance online shopping experience of customers. This new generation continues 3DLook’s mission to amass the largest dataset of human body models and measurements in the world.

V2.0 will improve shopping experience for customers; solve fit and sizing problems, increase conversion rates, and lower return rates. The revolutionary upgrade to their product SAIA 3D instantly generates 3D body models from the two front and side facing photos of consumers that can be taken by any smartphone. Version 2.0 produces more accurate and realistic 3D models which can also be textured and the new releases’ approach significantly reduces the computation time of the 3D model generation. Additionally, 3DLook has made its avatars ready for animation, a process known as rigging which is targeted to retailers and brands focused on athletics, athleisure and virtual dressing.

The company has already partnered with CLO, a leading software solution for virtual garment rendering, and together has built a virtual try-on solution so that consumers can visualise how a product looks on them in 3D or augmented reality (AR) before purchase. The goal is to reduce the likelihood of a return and encourage shoppers to spend more time on a website, increasing customer engagement 3DLook said in a press release.

"The company is focused on revolutionising how the industry as a whole looks at sizing and fit from a product creation level. With SAIA 3D V2.0, we are giving brands and retailers the tools and data necessary to stay competitive against Amazon who late last year bought competitor Body Labs for a reported $50-100 million," said Vadim Rogovskiy, founder and CEO, 3DLook, said.

Separately, Rogovskiy also hopes that this technology will make a dent in the level of waste that plagues the industry by contributing the insight desperately needed to enable a much deeper level of customisation.

3DLook has put an enormous amount of time and focus on the user experience. The technology works on any background, processing time in seconds, and users can choose to have someone take a photo of them or take a selfie in a full-length mirror. Unlike other scan technologies, consumers do not have to disrobe. The algorithms are trained on a vast proprietary dataset of fully dressed people. 

Rogovskiy believes there is a huge opportunity to respond to the consumer's demand for customized apparel and more personalised shopping experience. "Understanding a consumer's unique body data is the first step to understanding what the consumer might actually want to buy. The online shopping experience is going to look very different in the next few years. Companies like Amazon are already working on their own solutions while other online retailers will have to look for opportunities to compete against the corporation. I'm glad that we are part of this exciting revolution that can help e-commerce apparel businesses of any size to grow," explained Rogovskiy. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Global Fashion Agenda

Apparel/Garments | On 23rd Jan 2019

Global Fashion Agenda releases CEO Agenda 2019

Highlighting the urgency of combating climate change, non-profit...

USTR aims for more balanced trade in US-EU trade talks

Textiles | On 23rd Jan 2019

USTR aims for more balanced trade in US-EU trade talks

In negotiations for a trade agreement with the European Union (EU),...

Courtesy: Ayotunde Oguntoyinbo/SMART

Textiles | On 23rd Jan 2019

EU lacks sufficiently stringent regulations: SMART

Despite the European Union (EU) having a wide range of...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search