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Actionwear deploys FocusPoint e-commerce solution

Jul '20
Pic: Focused Impressions
Pic: Focused Impressions
Focused Impressions, making e-commerce and marketing easy to use for SAP Business One users, has announced the successful go-live of FocusPoint at Actionwear Saskatoon, a manufacturer of flame-resistant clothing. The project integrated FocusPoint with the Actionwear SAP Business One ERP system to deliver a completely new website for B2B and B2C e-commerce.

Actionwear purchased FocusPoint from Projectline Solutions, a gold-level SAP partner and reseller. The Actionwear FR line of flame-resistant clothing includes unlined garments, insulated garments, Arctic apparel, and accessories sold directly by Actionwear. This extensive product line, compliant with standards for safety apparel including NFPA 2112 and NFPA 70E, can generate complex pricing and ordering processes, all of which were manually entered into the SAP Business One system. Error-prone and time-consuming, manual order entry requires a substantial amount of customer service support to verify order accuracy, according to a press release by Actionwear.

With FocusPoint, Actionwear can create multiple apparel-specific web-stores with feature-rich B2B and B2C capabilities that showcase pixel-perfect products and side-by-side comparisons, detail product attributes with individual SKUs according to product specs, set pricing for different groups/buyers, support a variety of shipping requirements, settings, and methods (i.e., DHL, FedEx, UPS, and so on), and integrate with more than 50 payment methods and gateways.

“Actionwear takes great pride in manufacturing high-quality apparel for industries such as forestry, oil and gas, electrical, mining, and safety. We wanted to create an equally high-quality online buying experience for our customers, and we’ve achieved that goal with FocusPoint. FocusPoint enables modern and intuitive webstores that automate order processing and provide exceptional B2B and B2C e-commerce experiences,” Joe Reaser, co-owner of Actionwear said.

“FocusPoint eliminates the need for third-party connectors or custom coding to offer the deepest integration with SAP business processes on the market. FocusPoint’s bi-directional connectivity with SAP Business One maps to any SAP or user-defined field to guarantee real-time system updates, which ensures that both Actionwear and its customers have the latest pricing and ordering information at their fingertips,” Craig Stockmal, founder and CEO of Focused Impressions said.

Fibre2Fashion News Desk (GK)

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June 2021

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