Home / Knowledge / News / Information Technology / Alvanon's 3D virtual bodies will make jeans fit better

Alvanon's 3D virtual bodies will make jeans fit better

03
Apr '19
Pic: Alvanon
Pic: Alvanon
In the current denim season, Alvanon has come up with a philosophy based on creating 3D virtual bodies and fit mannequins that are true to natural human body to meet consumers’ demand of getting jeans that fit them well. Applying latest technology and body shape data, Alvanon is advising world’s leading denim brands and retailers on fit and sizing strategies.

Studies found that 42 per cent of consumers worry about getting something that fits well, with denim named as key category and 85 per cent of consumers stay loyal to a brand because their products fit them. For brands to differentiate in an increasingly competitive market, they must offer: excellent fit, newest washings and coatings, newest fabric compositions and focus on a specific target group.

Alvanon suggests five top tips on how to execute consistent fit to ensure competitive edge and consumer loyalty.

Brands should first start with the demographic of their core customer — where they live, age, ethnic and socioeconomic group. This important data will help to segment the customer profile and in turn drive out a body shape standard.

Next while considering new shapes and silhouettes brands must imagine it on their most popular selling size, as this is their true customer. Having a graded 3D virtual body or fit mannequin will help a brand to stay focused on this and ensure fit integrity is maintained across the entire size range. It is difficult to talk about standard sizing for jeans as it differs from brand to brand. The key to success is maintaining consistency for the consumer; they must work to standard measurements as guide rules and understand what ‘loose’, ‘straight’, ‘slim’, and ‘skinny’ mean for the brand in terms of core measurements and sizing. This approach drives sales and minimises returns.

The third tip is to focus on more sustainable materials and denim manufacturing processes where recycled, recyclable or low-impact materials are the key ingredients. The key from a fit consistency angle is for brands to categorise their fabrics based on weight and modulus (stretch properties) for example rigid, comfort stretch, super stretch; the other factors are aesthetic and will alter the look of the garment but will not directly impact the fit. Garments should be fitted after the correct wash as there is a big difference in fit between a rinse, classic stone wash or vintage washed garment.

Consistency is another key factor brands should keep in mind to keep customers loyal season after season. Trends may change but the basic body measurements and core shape standards should remain largely the same. An existing pattern block can be adapted to incorporate seasonal trends with the body fit remaining constant in terms of shaping through the rise and crotch. To support brands in achieving great body fit, Alvanon has launched a new men’s form specifically for fitting denim. The form has been designed to reflect the way men stand for better read of balance and rise angles, it has a deeper indent at the back rise, so fabric doesn’t ‘bunch up’ or fold in at the seat.

Lastly brands should never forget their best sellers. They should update in-line with trends but maintain the core shapes that their customers return to each season. Skinny jeans still represent 58 per cent of women’s jeans, so skinnies are core to a denim retailer. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Dec 2019

Global economy to slow, tensions to ease in 2020: report

Global economic growth is likely to fall to just over 3 per cent in...

IOM Finland Chief of Mission Simo Kohonen & H&M Group Head of Sustainability Anna Gedda sign MoU. Pic: IOM

Apparel/Garments | On 15th Dec 2019

IOM, H&M to work for protection of migrant workers

The International Organisation for Migration (IOM) and H&M Group have ...

Pic: GlobeNewswire

Textiles | On 15th Dec 2019

Founder's Hemp & Nufabrx make CBD oil-compression sleeves

Founder's Hemp and Nufabrx have joined hands to reinvigorate the...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search