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Apparel firm Marine Layer selects Centric PLM suite
Feb '17
Centric Software, the Product Lifecycle Management (PLM) solution for fashion, retail, footwear, luxury, and consumer goods companies, has announced that Marine Layer, the San Francisco-based premium casual apparel brand specialised in soft clothing founded by Mike Natenshon and Adam Lynch, is celebrating a successful go live of their Centric PLM project.

In the midst of rapid growth and change, Marine Layer needed a PLM solution to help manage data from product development through to retail. Marine Layer kicked off their Centric SMB implementation in September 2016. Even though travel commitments paused the roll-out process for three weeks, the core modules of Centric 8 and associated mobile apps were fully live by November 2016.

Megan Eddings, director of design and product development at Marine Layer said, “The biggest challenge we were facing was keeping track of shared information. We needed to get everyone on the same page, as so much time was wasted searching around for information in different shared drives, documents, and spreadsheets. The functionality within each segment of Centric was also something that we were looking for. It has to work for different teams, so you need to be able to configure what someone is working on or how they’re using it based on their role – whether that's more visual for design, or more number-centred for planning.”

Chris Groves, president and CEO of Centric Software said, “We are delighted to have been selected by Marine Layer, a young apparel company that is growing at an impressive rate. Centric’s team worked closely with Marine Layer to make sure that the go-live went smoothly, and we look forward to supporting them further as they continue to scale up.” (GK)

Fibre2Fashion News Desk – India

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