Aptos completes acquisition of TXT Retail

The extended technology portfolio represents the industry’s most comprehensive set of omni-channel retail solutions, featuring proven, scalable and widely deployed applications for point of sale, customer relationship management, order management, sales audit, retail analytics, ecommerce, merchandising, forecasting, allocation and replenishment, merchandise and assortment planning, product lifecycle management, and supplier collaboration.

By bringing together Aptos’ Singular Commerce platform and the TXT Retail MLM suite, retailers will be uniquely positioned to break down the silos that are inherent within merchandise, customer and order lifecycles.

Noel Goggin, Aptos CEO and culture leader said, “By removing the barriers that typically exist in managing customers, products and orders, Aptos will empower retailers to transform their businesses for omni-channel success, loyalty and profitability. The enhanced solution footprint allows retailers to deliver localised assortments, personalised offers, fulfilment flexibility and seamless experiences no matter when, where or how shoppers choose to engage. Equally important, it allows retailers to achieve this profitably as shopper expectations continue to evolve.”

At the acquisition’s close, the combined organisation serves more than 1,000 of the world’s leading retail brands across 60 countries, including Adidas, Billabong, Build-A-Bear Workshop, Cole Haan, Dior, Guess, Lacoste, Louis Vuitton, Sephora, Tesco, Tod’s, TUMI, Urban Outfitters, WH Smith, and Zalando.

With less than 2 per cent of overlap between the Aptos and TXT Retail customer bases, hundreds of retailers stand to benefit from the acquisition, which will enable them to streamline their technology stack with an end-to-end retail technology provider that is committed to their success.

Simone Pozzi, previously TXT Retail CEO and now general manager, TXT Retail, an Aptos Company said, “Aptos customers now have access to best-of-breed solutions to fast-track the merchandise lifecycle, optimise assortments and ensure that consumer demand is met. Additionally, TXT Retail customers can leverage Aptos’ Singular Commerce platform to deliver a more personalised, differentiated experience and redefine how they understand and interact with shoppers.” (GK)

Fibre2Fashion News Desk – India