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ASICS deploys MuleSoft's Anypoint platform for ecommerce
20
Sep '17
MuleSoft, Inc., a leading platform for building application networks, has announced that ASICS Global Digital, an ASICS division working for the development of Runkeeper and other consumer-centric digital platforms, has deployed Anypoint Platform, a leading solution for API-led connectivity, to enhance customer experiences across its subsidiary companies.

ASICS will leverage MuleSoft to power new ecommerce capabilities that will allow ASICS to build direct and personalised relationships with its customers across the globe.

ASICS selected MuleSoft to modernise customer experiences across all ASICS brands and digital channels. Since implementing MuleSoft in April, ASICS Global Digital has already completed its first project with Anypoint Platform. In just four weeks, MuleSoft’s Anypoint Platform enabled ASICS to drive the transition of ASICS Europe B.V. and other divisions to a new, modern ecommerce platform, built on Salesforce Commerce Cloud. By taking an API-led approach, ASICS Global Digital unlocked backend systems and promoted governed access to critical customer information, including real-time inventory, real-time pricing, and order statuses.

Dan Smith, senior general manager ASICS Global Digital said, “Our primary goal at ASICS Global Digital is to transform the way that we connect with consumers by creating innovative digital solutions. In many cases, our first step is implementing technology like MuleSoft’s Anypoint Platform to help organise the complex network of ASICS ecommerce sites and build direct to consumer communications.”

In its second project with MuleSoft, ASICS will leverage Anypoint Platform to roll out Salesforce Commerce Cloud across all ASICS brands including ASICS, Runkeeper, and Haglofs. By exposing existing IT assets through APIs, ASICS is creating an application network where systems can be used and reused to rapidly compose new applications. The Haglofs’ transition to Salesforce Commerce Cloud is expected to be delivered even more quickly as a result of the API-led approach used in the ASICS Europe B.V. project. ASICS will be able to reuse the core building blocks produced in the first project, such as APIs for order status, inventory and pricing. For example, the “ASICS Email API,” which was created in the first project to streamline communications to customers about order shipments and changes in product inventory, will be reused dozens of times as the e-commerce platform is rolled out globally. (GK)

Fibre2Fashion News Desk – India


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