Home / Knowledge / News / Information Technology / Attentive launches COVID-19 e-commerce trends microsite

Attentive launches COVID-19 e-commerce trends microsite

25
Mar '20
Pic: Shutterstock
Pic: Shutterstock
Attentive, the personalised mobile messaging software platform for brands and organisations which is headquartered in the US, has launched an in-depth microsite, COVID-19: E-commerce trends and tactics. The microsite shares data-driven insights and tactics for e-commerce brands to navigate rapidly shifting consumer behaviours surrounding COVID-19.

Attentive works with over 1,000 leading brands, including many of the top online retailers in the world, generating billions of dollars in online sales for its customers. After closely monitoring the initial impact of COVID-19 on the e-commerce space, the company launched the COVID-19: E-commerce trends and tactics microsite to surface trends from anonymised Attentive data across 11 different industry verticals, including apparel, beauty, food, and beverage, health and wellness, pets, and more. This data is accompanied by further descriptions of upward and downward trends within each industry vertical, as well as actionable tips, to help e-commerce businesses adapt to a rapidly changing economic environment, according to Attentive.

Attentive has launched a text alerts channel (available in the US) in tandem with the microsite to share immediate updates with subscribers as they become available, and to open up a direct line of communication with marketers who are looking for more guidance. The company has announced a goal of donating $25,000 to Feeding America, for each new text message sign-up, Attentive will contribute a $10 donation to Feeding America.

The COVID-19 microsite and text communications channel will be updated on an ongoing basis to reflect the rapidly shifting environment. To provide additional in-depth coverage, Attentive will be hosting a webinar on April 2, 2020, to answer questions raised by marketers, and dive further into emerging trends.

“We’re in a very unique position of having visibility into the shifts occurring in consumer behaviour across 1,000+ brands at this time. We wanted to surface this data in a way that could be helpful and actionable to our customers, partners, and to the e-commerce industry at large,” Brian Long, co-founder and CEO of Attentive said.

“With this educational content piece, we can do our part as a technology company to help keep the e-commerce industry informed, while giving back. For each sign-up for our text alerts channel, Feeding America will be able to provide 100 meals to children and families in need through their network of food banks,” Brooke Burdge, VP of marketing at Attentive said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 7th Apr 2020

Holding cost will affect apparel manufacturers

That brands may eventually not scrap orders is not necessarily good...

Pic: reddees / Shutterstock.com

Apparel/Garments | On 7th Apr 2020

Commendable decision by international garment buyers

At a time when the world is passing through an unprecedented crisis...

Pic: Shutterstock

Apparel/Garments | On 7th Apr 2020

Over 40 apparel factories in Bangladesh resume production

More than 40 readymade garment (RMG) factories in Bangladesh's Savar, ...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search