Attentive launches COVID-19 e-commerce trends microsite

25 Mar '20

2 min read

Pic: Shutterstock

Attentive, the personalised mobile messaging software platform for brands and organisations which is headquartered in the US, has launched an in-depth microsite, COVID-19: E-commerce trends and tactics. The microsite shares data-driven insights and tactics for e-commerce brands to navigate rapidly shifting consumer behaviours surrounding COVID-19.

Attentive works with over 1,000 leading brands, including many of the top online retailers in the world, generating billions of dollars in online sales for its customers. After closely monitoring the initial impact of COVID-19 on the e-commerce space, the company launched the COVID-19: E-commerce trends and tactics microsite to surface trends from anonymised Attentive data across 11 different industry verticals, including apparel, beauty, food, and beverage, health and wellness, pets, and more. This data is accompanied by further descriptions of upward and downward trends within each industry vertical, as well as actionable tips, to help e-commerce businesses adapt to a rapidly changing economic environment, according to Attentive.

Attentive has launched a text alerts channel (available in the US) in tandem with the microsite to share immediate updates with subscribers as they become available, and to open up a direct line of communication with marketers who are looking for more guidance. The company has announced a goal of donating $25,000 to Feeding America, for each new text message sign-up, Attentive will contribute a $10 donation to Feeding America.

The COVID-19 microsite and text communications channel will be updated on an ongoing basis to reflect the rapidly shifting environment. To provide additional in-depth coverage, Attentive will be hosting a webinar on April 2, 2020, to answer questions raised by marketers, and dive further into emerging trends.

“We’re in a very unique position of having visibility into the shifts occurring in consumer behaviour across 1,000+ brands at this time. We wanted to surface this data in a way that could be helpful and actionable to our customers, partners, and to the e-commerce industry at large,” Brian Long, co-founder and CEO of Attentive said.

“With this educational content piece, we can do our part as a technology company to help keep the e-commerce industry informed, while giving back. For each sign-up for our text alerts channel, Feeding America will be able to provide 100 meals to children and families in need through their network of food banks,” Brooke Burdge, VP of marketing at Attentive said.

Fibre2Fashion News Desk (GK)

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