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Bestseller China uses 7thonline solution to manage stocks
Jan '17
Courtesy: Bestseller Fashion Group China
Courtesy: Bestseller Fashion Group China
Danish fashion retailer Bestseller Fashion Group (China) has chosen 7thonline’s modern allocation system to improve inventory productivity for its extensive store network. The system offers recognised demand-driven approach to merchandise management, robust proprietary algorithms tailor-made for the fashion industry and personalised support and services.

Bestseller selected the system to streamline the process of inventory management and bring more science and accuracy to its operations. With the successful system go-live, the company can move away from manual processes and leverage advanced sales forecasting and algorithms to scientifically distribute products by colour and size based on each store’s propensity to sell.

“Working with 7thonline now enables us to move away from a regional allocation approach to a corporate-wide allocation strategy with the flexibility to tailor assortments based on consumer needs. This allows us to create a consistent brand message to our customer while still maintaining a level of localisation,” said Ming Liu, director of strategy and project management of bestseller (China).

“Economies of scale are also evident as system logic determines where, when and more importantly, how much should be moved between locations,” added Liu.

“We are delighted to be partnering with a leading company like Bestseller in the world’s largest retail market. The successful go-live of the Allocation solution is a result of great collaboration, and we look forward to driving best practices together to both enhance our product offerings and strengthen Bestseller’s leadership position in China,” said Benjamin Lentini, vice president of planning solutions at 7thonline.

7thonline is a leading provider of cross-channel demand planning and execution solutions to the Apparel, Footwear and Accessories (AFA) industries. Bestseller, headquartered in Beijing, operates close to 7000 stores in more than 300 cities in mainland China under four key brand names for men and women - ONLY, Jack & Jones, Vero Moda, and Selected. With roots in Denmark, Bestseller is one of the largest fashion apparel retailers in China. (KD)

Fibre2Fashion News Desk – India

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