Boutique La Vie chooses unified retail commerce solution

The new solution will help Boutique La Vie in effective retail management, PLM and merchandise planning to support its digital transformation initiatives. The PLM suite will help support the company’s growth, eliminate manual processes and improve overall productivity.

“To achieve our global growth plan, we looked at applications available to apparel and fashion companies like ours,” said Éric Champagne, chief information officer of Boutique La Vie en Rose. “We selected CGS and Cegid with Techni-Connection for their comprehensive solutions. Working jointly with CGS, Techni-Connection and Cegid, we believe we have the best partnership to accomplish our goals.”

“With more than 30 years of fashion and apparel experience, CGS understands the value of having the right solutions in place to help business operations run efficiently and effectively,” said Paul Magel, president, business applications and technology outsourcing division, CGS. “We’re excited to have Boutique La Vie en Rose join the BlueCherry community and to help further its growth with BlueCherry PLM to support its growing operations.”

“The key to providing the solution that Boutique La Vie needed for its digital transformation was bringing together the most innovative, best-of-breed solutions on the market, and to integrate them. The Techni-Connection development team worked with CGS to integrate BlueCherry and Yourcegid Retail Y2, providing the tools necessary for Boutique La Vie to advance with its five-year growth plan,” said Kenneth LeBlanc, founder & CEO of Techni-Connection. “Working with Boutique La Vie en Rose has been an absolute pleasure, and we look forward to continuing our relationship as we provide support for many years to come.”

“To create a remarkable customer relationship, brands need to provide a unified and frictionless shopping experience regardless of channel. That unified approach cultivates brand differentiation and ultimately, loyalty,” said Donna Armstrong, COO of Cegid North America. “Boutique La Vie en Rose is an example of a retailer ready to challenge outdated retail models. We’re proud to help the brand strengthen its operational retail foundation, seize new growth opportunities locally and internationally and, equally important, convert every possible sale, be it online or in-store.” (PC)

Fibre2Fashion News Desk – India