Brazilian clothing company Lunelli signs Centric Software

“The speed and complexity that are associated with modern customer expectations and marketing require much more from the product creation and development teams. The systems and tools that our creative teams currently used no longer met the new demands of digital transformation,” said Samuel Eichstaedt, director of product development at Lunelli Group in a company press release. “We needed a standardised system that is collaborative, online and provides a single version of the truth. This will enable teams to invest more time in research, planning and creation of the collections and we will have fewer disruptions, reducing costs and increasing speed to market.”

Lunelli Group met with Centric Software in 2018 and following intensive demos and presentations, decided to implement Centric 8 PLM at their Lezalez brand.

“Centric presented a solution that met our requirements. Centric is a PLM expert in the fashion and clothing world and already works with the best and biggest brands in the global market. The system is user-friendly, configurable, flexible and scalable. We are especially interested in Centric’s mobile applications,” said Eichstaedt.

“The Centric team is very customer-focused. They wanted to understand our needs and expectations in order to offer the ideal solution that will bring gains to our business,” concluded Eichstaedt.

“Lunelli Group is our third partner in Brazil and we are very happy to welcome them on board,” said Chris Groves, president and CEO of Centric Software. “We are looking forward to kicking off this project, which will give Lunelli Group a digital foundation to meet the demands of the fast-moving Brazilian fashion market.”

Lunelli Group has been active in the Brazilian textile and fashion industry for 37 years. The company manufactures fabrics, knitwear and clothing for women, men and children under the brands Lunender, Lunelli, Lezalez, Alakazoo, Hangar33 and Fico through more than 16,000 outlets in Brazil and abroad. A national reference in the textile market, the Lunelli Group has 16 factories that employ more than 4,200 employees. (PC)

Fibre2Fashion News Desk – India