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Brazilian womenswear firm Amaro selects Centric PLM

Oct '19
Pic: Centric Software
Pic: Centric Software
Amaro, the Brazilian online womenswear company, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Growing at a fast pace, Amaro selected Centric Fashion PLM to replace its spreadsheet-based product development system.

“As product volumes increase, it becomes more difficult to control processes and deadlines, and also to determine which areas to optimise and where we are wasting time and energy. We knew PLM would give all teams’ one point of reference to consult while managing product launches, product development progress, costs and materials. Centric is solely focused on PLM and has historical roots in fashion, so we can be sure the company is putting all of its energy and investment into making its software the best in the industry. Today I can see everything in one place. We have more consistency in information shared across different teams and different products, so we can understand information better internally and communicate more consistently with suppliers. Amaro and Centric are two innovative technology companies with a lot of synergy,” Anay Zaffalon, head of products at Amaro said in a Centric press release.

Amaro has just completed its Centric Fashion PLM implementation, and is already experiencing positive results.

“The main benefits of Centric PLM for us are data reliability, revision history, control over who accesses what information and the ease of integration with other systems. Centric PLM is helping us to improve the agility of the product development process so that we can continue to provide a high volume of quality products to the customer,” Conrado Depoian, product manager at Amaro said.

“We’re happy to announce Amaro’s successful implementation of Centric PLM. Like Centric, Amaro is a future-focused technology company with an innovative outlook, and we look forward to continuing our successful collaboration,” Chris Groves, president and CEO of Centric Software said. (GK)

Fibre2Fashion News Desk (GK)

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