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Carter's selects Yottaa to improve website performance

Jul '19
Pic: Yotta
Pic: Yotta
Carter’s has selected Yottaa to improve website performance for its ecommerce sites. Yottaa is the leading cloud platform for accelerating ecommerce. Carter’s is a branded marketer in North America of apparel exclusively for babies and young children, that owns the Carter’s and OshKosh B’gosh brands, two recognised brands in the children’s marketplace.

Understanding that website performance has a direct correlation to online conversions, Carter’s recently evaluated solutions to improve desktop and mobile site speed. Following this evaluation, Carter’s selected Yottaa due to its proven ability to significantly improve site performance, according to a press release by Carter’s.

The Yottaa ecommerce acceleration platform was purpose-built to solve the growing performance challenges of today’s sophisticated ecommerce sites. Combining proprietary ‘InstantON’ technology, extensive third party application sequencing capabilities, and advanced image optimisation, the Yottaa platform enables retailers to significantly accelerate web performance resulting in improved shopper experiences and measurable online revenue increases.

“Site speed is paramount to online success. Both user experience and search engine ranking improve commensurately with page load speed. Yottaa’s ecommerce acceleration platform has enabled carters.com to achieve higher levels of performance which is leading to growth in engagement and conversion,” Mike Baumgartner, vice president, ecommerce and omni-channel at Carter’s said.

“Like most retailers, Carter’s is focused on growing its ecommerce business. Through its deployment of Yottaa’s innovative technology, Carter’s is addressing one potential impediment to growth: slow web performance. As proven in a two-week live trial, accelerating the performance of Carter’s websites strengthened consumer experience and yielded higher online conversions,” Rich Stendardo, CEO of Yottaa said. (GK)

Fibre2Fashion News Desk – India

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