Home / Knowledge / News / Information Technology / Carter's selects Yottaa to improve website performance

Carter's selects Yottaa to improve website performance

Jul '19
Pic: Yotta
Pic: Yotta
Carter’s has selected Yottaa to improve website performance for its ecommerce sites. Yottaa is the leading cloud platform for accelerating ecommerce. Carter’s is a branded marketer in North America of apparel exclusively for babies and young children, that owns the Carter’s and OshKosh B’gosh brands, two recognised brands in the children’s marketplace.

Understanding that website performance has a direct correlation to online conversions, Carter’s recently evaluated solutions to improve desktop and mobile site speed. Following this evaluation, Carter’s selected Yottaa due to its proven ability to significantly improve site performance, according to a press release by Carter’s.

The Yottaa ecommerce acceleration platform was purpose-built to solve the growing performance challenges of today’s sophisticated ecommerce sites. Combining proprietary ‘InstantON’ technology, extensive third party application sequencing capabilities, and advanced image optimisation, the Yottaa platform enables retailers to significantly accelerate web performance resulting in improved shopper experiences and measurable online revenue increases.

“Site speed is paramount to online success. Both user experience and search engine ranking improve commensurately with page load speed. Yottaa’s ecommerce acceleration platform has enabled carters.com to achieve higher levels of performance which is leading to growth in engagement and conversion,” Mike Baumgartner, vice president, ecommerce and omni-channel at Carter’s said.

“Like most retailers, Carter’s is focused on growing its ecommerce business. Through its deployment of Yottaa’s innovative technology, Carter’s is addressing one potential impediment to growth: slow web performance. As proven in a two-week live trial, accelerating the performance of Carter’s websites strengthened consumer experience and yielded higher online conversions,” Rich Stendardo, CEO of Yottaa said. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 17th Aug 2019

EBA benefit withdrawal to hurt 4 mn Cambodians: GMAC

The Garment Manufacturers Association in Cambodia recently said the...

Pic: Infinited Fiber

Textiles | On 17th Aug 2019

Infinited Fiber receives lead investment from RGE

Singapore-based RGE Pte Ltd has joined a group of investors including ...

Pic: Macy's

Apparel/Garments | On 17th Aug 2019

Macy's net sales down to $5,546 mn in Q2 of 2019

Macy's Inc reported net sales of $5,546 million in Q2 of 2019 ending...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search