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Celebrity Pink and Liverpool Jeans selects YuniquePLM
Oct '16
Courtesy: Gerber Technology
Courtesy: Gerber Technology
Celebrity Pink and Liverpool Jeans has selected YuniquePLM In The Cloud after a comprehensive market evaluation to help accelerate their development process, Gerber Technology has announced. This will result in better connectivity between creative process and product lifecycle at the Los Angeles based denim brand. It will also help reduce time to market.
In the apparel industry, where change is constant and trends are fleeting, manufacturers have to get new styles on the shelves and into consumers' closets as fast as possible. For fashion-forward brands like Celebrity Pink and Liverpool Jeans, that means tapping into technology to shorten time to market.
Celebrity Pink and Liverpool Jeans is a multi-category brand that sells junior and women's contemporary denim, apparel, footwear, and accessories in department and specialty stores across North America and Europe, including Macy's, Bon-Ton, Dillards, Delia's and more. The company selected YuniquePLM for its ability to deeply integrate with their design and assortment tools.
“We are thrilled to add Celebrity Pink and Liverpool Jeans to our fast growing family of customer partners taking advantage of YuniquePLM In The Cloud,” said Bill Brewster, vice president and general manager, enterprise software solutions for Gerber Technology. “YuniquePLM's integration capabilities make the platform especially well-suited for large, international apparel companies. What's more, the solution allows reduction in cycle time and streamlines the entire process of delivering new products to market.”
The Los Angeles based denim and lifestyle company is the latest in a long string of well-known apparel manufacturers and retailers to choose Gerber Technology's industry-leading YuniquePLM to accelerate time to market, building on its successful use of the company's industry-leading AccuMark software in their design and development process. Other prominent YuniquePLM customers include Carrefour, the second-largest retail chain in the world, Helly Hansen and Fila.
YuniquePLM is a fashion centric and user focused product lifecycle management solution that streamlines design and development, which helps leading fashion brands around the world stay on trend and budget. Intuitive and easy to use, YuniquePLM improves processes, increases efficiency, and enables communication across previously disconnected teams and departments. (RKS)

Fibre2Fashion News Desk – India

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