Home / Knowledge / News / Information Technology / Charlotte Russe selects IBM's customer engagement suite
Charlotte Russe selects IBM's customer engagement suite
25
Mar '17
IBM, the International Business Machines Corporation, an American multinational technology company, has announced that Charlotte Russe, a US-based women’s clothing retailer, has deployed its Watson Customer Engagement solutions on IBM Cloud to fulfil record numbers of customer orders, improve profitability, and maintain high-levels of customer satisfaction.

IBM Watson Customer Engagement solutions are infused with cognitive technologies that, today, are enabling marketing, commerce and supply chain professionals put their customer needs at the centre of every transaction.

With the online and mobile shopping communities growing ever larger and customer expectation for flawless services across all channels and experiences remaining high, under any circumstances, Charlotte Russe turned to IBM to help them prepare for the busy 2016, five-day holiday shopping season.

Charlotte Russe had the Watson Customer Engagement solutions up and running in seven months. Following deployment, the Charlotte Russe team realised that its initial sales and transactions projections for the holidays were significantly lower than what the latest data reflected—online sales would increase over 2015 and could cause potential disruptions in service and dissatisfaction among customer during the most critical period of the year.

To help ensure its success, Charlotte Russe turned to IBM’s Holiday Readiness team, which quickly assessed if the retailer could handle this drastic spike in product demand. Based on results of the assessment, IBM recommended adding capacity to help meet the anticipated growth, fine-tuned the system and ran in depth performance tests ahead of peak holiday shopping time.

Part of the Customer Engagement portfolio, IBM’s Order Management helps retailers handle orders, integrate with financial processing systems, process shipping notifications, interface to customer email and settlement systems, and update inventory systems. By using IBM’s Order Management, retailers can make more informed decisions about how to fulfil customer orders, potentially resulting in improved profitability, and customer satisfaction.

IBM Watson Customer Engagement powers a full spectrum of industry-tested solutions. These include cognitive engagement offerings delivered as a service and on premise that help businesses uncover insights hidden in their massive amounts of data to understand, reason and learn about their customers and important business processes. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

India's ASSEFA reviving indigenous Karungani cotton

Textiles | On 22nd Aug 2018

India's ASSEFA reviving indigenous Karungani cotton

The Association of Sarva Seva Farms (ASSEFA) in India is currently...

Egypt working with industry to restore cotton reputation

Textiles | On 22nd Aug 2018

Egypt working with industry to restore cotton reputation

Egypt’s agriculture ministry is collaborating with the industry there ...

Courtesy: Magda Ehlers from Pexels

Textiles | On 22nd Aug 2018

Pakistan's textile exports stable in July 2018

The value of textile and garment exports from Pakistan remained...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search