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Chico's FAS' Soma brand launches SOMAINNOFIT app

12
Jan '19
Courtesy: Soma fit
Courtesy: Soma fit
Chico’s FAS’ intimate apparel brand, Soma, is reshaping the bra fit experience with the launch of SOMAINNOFIT. Through a proprietary app supported by patented measurement technology from Like A Glove, the SOMAINNOFIT bra offers an easy, no guess solution that helps women find a best-fit bra without the need of a measuring tape or fit quiz.

“SOMAINNOFIT continues the legacy of Soma’s mission to break new ground with innovative styles and powerful solutions for women that focus on fit and uncompromising comfort. We believe every woman deserves a bra that fits them perfectly, and our innovative technology provides a new, easy way for our customers to find their bra fit and purchase bras from the comfort of their home. Soma’s unique tool furthers our commitment to providing most amazing service for women because, at the end of the day, we believe it’s what’s underneath that really matters most,” Mary van Praag, president, Soma said in a press release.

When a woman puts the SOMAINNOFIT bra on and connects it via Bluetooth to the SOMAINNOFIT app, it quickly captures four key body measurements and recommends a personally curated selection of Soma bras in the styles and size that will deliver her best fit. Once the process is completed, customers can utilise their individual measurements to purchase the recommended bras directly through the app, on Soma’s website, Soma.com, or in Soma boutiques nationwide. Multiple women can use the same SOMAINNOFIT bra by downloading the app and entering their unique bra identifier.

The SOMAINNOFIT bra will be available from January 8, 2019 on Soma.com for an introductory price of $25 (regularly $59). In addition, customers who purchase SOMAINNOFIT will receive $25 off a new Soma bra. It will be available for purchase in-store starting on January 23, 2019, and used as part of the certified, five-star bra fit service. The SOMAINNOFIT app is available for free download on the Apple and Google app stores. (GK)

Fibre2Fashion News Desk – India


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