Home / Knowledge / News / Information Technology / Chico's FAS' Soma brand launches SOMAINNOFIT app

Chico's FAS' Soma brand launches SOMAINNOFIT app

12
Jan '19
Courtesy: Soma fit
Courtesy: Soma fit
Chico’s FAS’ intimate apparel brand, Soma, is reshaping the bra fit experience with the launch of SOMAINNOFIT. Through a proprietary app supported by patented measurement technology from Like A Glove, the SOMAINNOFIT bra offers an easy, no guess solution that helps women find a best-fit bra without the need of a measuring tape or fit quiz.

“SOMAINNOFIT continues the legacy of Soma’s mission to break new ground with innovative styles and powerful solutions for women that focus on fit and uncompromising comfort. We believe every woman deserves a bra that fits them perfectly, and our innovative technology provides a new, easy way for our customers to find their bra fit and purchase bras from the comfort of their home. Soma’s unique tool furthers our commitment to providing most amazing service for women because, at the end of the day, we believe it’s what’s underneath that really matters most,” Mary van Praag, president, Soma said in a press release.

When a woman puts the SOMAINNOFIT bra on and connects it via Bluetooth to the SOMAINNOFIT app, it quickly captures four key body measurements and recommends a personally curated selection of Soma bras in the styles and size that will deliver her best fit. Once the process is completed, customers can utilise their individual measurements to purchase the recommended bras directly through the app, on Soma’s website, Soma.com, or in Soma boutiques nationwide. Multiple women can use the same SOMAINNOFIT bra by downloading the app and entering their unique bra identifier.

The SOMAINNOFIT bra will be available from January 8, 2019 on Soma.com for an introductory price of $25 (regularly $59). In addition, customers who purchase SOMAINNOFIT will receive $25 off a new Soma bra. It will be available for purchase in-store starting on January 23, 2019, and used as part of the certified, five-star bra fit service. The SOMAINNOFIT app is available for free download on the Apple and Google app stores. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 6th Dec 2019

RMG units open in Cambodia despite risk of EBA deal loss

Garment units continue to open in Cambodia despite the looming threat ...

Pic: Shutterstock

E-commerce | On 6th Dec 2019

Europe continues to dominate global e-com ranking: UNCTAD

Europe remains by far the most prepared region for e-commerce, with...

Pic: Shutterstock

Apparel/Garments | On 6th Dec 2019

58 RMG units set up in Bangladesh in Jan-Oct 2019

Fifty eight new garment factories have been set up in Bangladesh...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search