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Childrenswear firm Reima deploys Innofactor ERP system
08
Jun '18
Courtesy: Reima
Courtesy: Reima
Reima, a leading brand of childrenswear from Finland, has selected Innofactor’s ERP system, as part of digitalising the company’s global business. The international ERP system enables agile and cost-effective growth and reacting to the needs of new market areas. Innofactor is one of the leading Nordic provider of digitalisation and cloud solutions.

Innofactor was the implementation partner for Reima’s comprehensive solution built for the company’s global needs. The core of the system consists of the Microsoft Dynamics NAV TRIMIT Fashion ERP system. The Danish TRIMIT solution, which is represented in Finland by Innofactor, is a leading modern ERP system developed especially for the needs of clothing and textile industries. The solution connects Reima’s global operations and partner network, and it enables marketing automation for the web store and connects the web store and retail stores. TRIMIT is used in all the countries Reima operates in, and it is used for the entire business process, from the product planning, ordering, and delivery process all the way to the financial management.

Tuula Aro, director, Dynamics ERP at Innofactor said, “The system we have implemented for Reima adapts to the needs of different markets and easily keeps up with the fast tempo of the operating environment and the company’s annual growth of 30 per cent. The system is easy to implement in new country offices, so the company's policies are easy to implement in global markets. This solution has made the designing of clothing collections faster. Also, the advance sales tools make it even faster to react to the market-specific customer needs. In addition to ERP, the digitalising and gamification should extend more and more to the end products, in this case smart clothing.”

Using possibilities offered by digitalisation is an essential part of Reima’s strategy. 80 per cent of Reima’s net sales come from international markets, from over 70 countries. The net sales obtained via digital channels this year will be approximately 15 per cent of Reima’s total sales. The goal is to double that figure by 2020.

Reima’s CEO Elina Björklund, who is responsible for updating the organisation and business to the digital age said, “For us, digitalising is more than just sales, it extends to all parts of our value chain, and we can use it to build new business models to serve our customer even better. The whole Executive Board is involved in the change introduced by the digital development, and our company has a large number of specialists in this area. Digitalising has provided the 74-year-old Reima with efficiency and transparency, and it has enabled us to reach consumers all over the world, 24/7.” (GK)

Fibre2Fashion News Desk – India


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