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Chinese consumers are more digital than westerners

17
Jun '19
Pic: Coresight Research
Pic: Coresight Research
Chinese consumers have higher expectations than ever before: they are more digital than their western counterparts, have rising incomes and are experiencing an explosion in retail and product options, according to a report by Coresight Research. Coresight helps retail clients accelerate innovation and growth and has a deep expertise in the China market.

According to the report, Chinese consumer demand will be shaped by many things. Top ten examples are : a young and affluent population will fuel future consumption; lower-tier cities will drive demand in future, and many shoppers in these areas buy in groups; the increasing obese population will grow the addressable plus-size apparel market; more shoppers will embrace ‘buy now, pay later’; the ‘lazy economy’ is gaining traction; men will be the new beauty consumer; consumers are becoming more health conscious and going premium; Chinese consumers are traveling more for the experience than for shopping; Chinese shoppers are spending more on luxury domestically; Chinese consumers are influenced by online key opinion leaders (KOLs). (PC)

Fibre2Fashion News Desk – India


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