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Chinese fashion firm deploys Centric PLM suite
Nov '17
Chinese fashion firm deploys Centric PLM suite
UR (Urban Revivo), a top Chinese fast fashion retailer, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformational goals.

Li Ri Mei, senior buying director at UR said, “We lacked an effective information management platform to integrate design and planning information from individual team members. We needed to find a way to ensure data accuracy and transparency to get everyone on the same page. In terms of merchandise management, we realised that a standardised process and planning calendar would greatly improve our efficiency. It’s important to us to keep our brand DNA consistent while responding quickly to market need in order to manage the colour, material and style of designs.”

After researching several leading vendors in a long selection process, UR chose Centric Software’s Centric PLM solution. Li said, “Using Centric PLM, we expect to establish the information base of basic research and development, which will lead to a rapid reduction in the amount of time the R&D team spends on data collection. They will quickly accumulate knowledge and experience, improving efficiency. Centric PLM will help us to define and standardise all aspects of the R&D process, which will ultimately enhance visualisation and transparency.”

Chris Groves, president and CEO of Centric Software said, “We would like to welcome UR, who will be our twenty-sixth customer in China since we opened our Shanghai office in 2014. UR is the top fast fashion company in China and is becoming a major player on the global stage. We are honoured to be a part of UR’s rapid growth in the challenging and competitive world of fast fashion and look forward to a long partnership ahead.” (GK)

Fibre2Fashion News Desk – India

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